How to start TikTok live streaming? Live streaming skills and words to share

TikTok is in full swing, rapidly sweeping the world, and for such a process and flourishing, we Chinese have long been unfamiliar, because TikTok is replicating the path of the domestic Jitterbug, and now to mention Jitterbug cash, the most inseparable and the hottest isLive streaming with goodsThe head anchor a live sales in hundreds of millions. Such a situation also allows us to imaginetiktok live streamingprospect, today, 11 webmaster will teach you how to opentiktok live streaming

Determine the benchmark account

Screening for benchmarking accounts

First we have to find the same category of band accounts that are on air, there are several ways:

1.Search keywords in the TikTok discovery page to find the counterpart account

Enter keywords and find the target video on the search results page

If you search for "watch", find two videos that show the watch as the cover, and click into the account homepage from the video to see if the account is live, if it is, then there will be a live logo on the account avatar

Therefore, the first step can actually search for relevant accounts by keywords, which can be accurately searched within the discovery page. Thus accurately find the counterpart account, but there may be too many accounts, screening work meta home, or category niche, similar accounts less, no live users, if the keywords can not search for the right counterpart account

2. Filter the home page in the live account

This method is to find the target account within the homepage of the account that has been raised. According to the tiktok mechanism, after the account attributes are raised, the videos pushed from the homepage will be based on the account attributes, so you can directly brush the videos on the homepage to find the target account

1. Raise the number

First: prepare a new account to use to brush the video

Second: search for the target keyword on the discovery page to find relevant videos

Third: watch the video in turn, like and comment on the video, after the completion of the video play up to continue to see the next video, brush the first two pages of video back to the for you page to continue to see the video, see the same type of video continue to finish broadcast, like, comment, irrelevant video are crossed away

Fourth, the Foru page of the account will be brushed to about 10 videos in more than 5 target types of video is to raise the number completed, you can proceed to the next step, if the same type of video in the home page brush 10 videos only two or three, then return to the search page search keywords to continue to brush the video to raise the number

2. Look for the live counterpart account on the for you page

The first, and the same as when raising a number, brush video encounter the same type of video, each one needs to be broadcast in full, comments and likes selective stay.Swipe to the account being live in the live room, the account with the red live logo on the avatar on the right side of the video is live
The focus of this method is to raise the account, the account of the viewing habits, the system will give priority to push the type of video often watched, from which then filter the live account can also quickly find the counterpart account.

3. Live screening of benchmark accounts

After seeing the pushed live streams in the TikTok home page, enter the live streams to brush the live streams and filter the counterpart accounts from them

3. Screening live room

1. Swipe to the official push live in the TikTok home page
2. Click on the tap to watch event in the middle of the screen to enter the live room
3. After entering the live room, scroll up and look at other users' live rooms to filter the appropriate counterpart accounts

The method of finding the right account from the live stream is suitable for newbies who have not determined the category, there is a certain blindness, can not control the direction of the product, but can understand what type of live stream everyone is doing nowadays and the most popular type of live stream

4. Peer recommendation

Criteria for benchmarking accounts

Well, next we will share with you what are the criteria to find the benchmark account

After the account filtering is completed, based onAccount PropertiesandThe three data latitudes of the direct broadcast roomto determine the benchmark account, the benchmark account with the expected to do the account direction

Account Properties

I want to do the category is a necklace bracelet this kind of gesture, in looking for the counterpart account, the preferred counterpart account is also doing necklace hand jewelry.If there is no suitable benchmark account under this category, consider other accessories with similar attributes, such as watches, hats, etc. Other categories in the absence of a suitable benchmark account can also refer to this idea to find some similar products live to do the benchmark account

Three data dimensions

• a. Live RoomNumber of people online at the same timeStable at 500+
• b.In the live roomActive comment section. A live room selling lighters, the maximum number of simultaneous viewers 4k +, live screen prompts into the live room users want to see which lighter directly in the comments section, the anchor will show the user to see, so users in the comments section to leave comments actively, indicating that the live room interaction rate is very high, people are interested in the product to a high degree, easier to make orders
• c.The number of viewers after the end of the live broadcastThe data at the end of the live broadcast. The data at the end of the live broadcast can visually reflect the total number of people who entered the live broadcast room during the live broadcast, and can filter the live broadcast room with the largest number of people for the benchmark account

Of the three dimensions above, thethe number of simultaneous online viewers and the interaction rate of the comment section.The most direct indication of what's going on in the live room is that one of the two has very good data thatAll can be used as benchmark accounts to study and research, and the total number of people at the end of the live broadcast can be used as a secondary reference

Account live scene building

Live prop preparation

1. A cell phone with a UK mobile card inserted
2. External recording device or use the phone radio
3. Alternate British district account
4. fill light background cloth pose table or table
5. inscription card, display card, inscription card to write product keywords, product materials, product technology, product specifications, product selling points for the anchor inscription.Display cards can be labeled with activities, questions, etc.

Live Room Talking Points

Welcome Message

1. hello everyone lam the new anchor. today isthefirst day ofthelive broad cast. thankyou for'your support

Hello everyone I am a new anchor and today isLive streaming with goodsThe first day, thank you for your support

Everyone is welcome to enter our live broadcast room. today our live broadcast room will have unprecedented products with huge discounts. don 't miss it

Welcome to our live room, today our live room will come out with an unprecedented, huge discount products, do not miss it, yo.

Hello everyone we're live broadcast by the manufacturer without a middleman making the difference we will give you unimaginable discounts

Hello everyone we are manufacturers live. There is no middleman to earn the price difference. We will give you unimaginable discounts

4. we will have a lottery right away and ten fans will be drawn i will give you the one in my hand

Immediately we will come to a wave of lottery, draw 10 fans, I will give you this directly in your hand

Cowboy talk

1. Welcome France who have just arrived click to follow the anchor and when the following reaches 100 people i will send a red envelope ah i will send a red envelope when the number of legs reaches 10000 inch at the lower right corner
Welcome friends just click to follow the anchor and so on, attention to reach 100 people after I will send red packets, or the bottom right corner of the likes to 10,000 time.I send red packets

2.welcome ID name to the live broadcast room
Welcome a certain ID name to the live room

3. mylive broadcast time is from a certain point to a certain point every day the weather does not change if you don't have any attention remember to pay attention if you click on it remember to come on time every day
Thank you very much, all the fans who still stay in my live room, my daily live time is a certain point a certain point, the rain does not change, did not point attention to remember to point attention
Remember to pay attention to come every day on time!

Interactive talk

i want to see brush one of x number,and i want to see brush two change the brush one for the clothes in the left hand and brush two for the clothes in the right hand
Brush 1 if you want to see x number, brush 2 if you want to see a certain one, brush 1 if you want to change the left hand of this one dress, brush 2 if you want to change the right hand of this one

Order Promotion Techniques

we have already sold 100000 of this product before
We have sold 100,000 pieces before

i use it myself i have already used ten of them and i take it every day on business trips it's really easy to use
I have used 10 of my own, every day travel with, really good

it's really the last two items friends who like them should hurry up because this series will not be done in the future
This is really the last two, like friends to grab, because this series will not be done later

Downcast Talking Points

today's live broadcast is coming to an end it will be broadcast at the same time tomorrow night a point tomorrow will be broadcast a little earlier at a certain point earlier at a certain point
you can click to pay attention everyone let's tell take a day off tomorrow the normal broadcast will start the day after tomorrow
Today's live broadcast is nearing the end of tomorrow night at a certain point at a certain point at the same time to start tomorrow will be a little early to broadcast a certain point on the open you can click on the attention oh everyone run to tell it tomorrow rest day after the normal start of the broadcast.

i'm going to broadcast it soon i hope you all have a good night's sleep and a good dream and work hard in the new day tomorrow see you next time
I'm about to go off air, I hope you all sleep well and have good dreams, and see you tomorrow for a new day of work.

the anchor will be down in minutes thank you very much for your company i had a very happy time with you today the anchor will draw a prize for you at the end okay please remember to follow me you will receive an automatic reminder next time it starts and i will miss you too
The anchor has 20 minutes to go off the air Thank you very much for your company Today and you spent a very happy time The anchor finally gave you a prize, okay? Remember to follow me The next time the broadcast will receive an automatic reminder message I will also miss everyone

Other preparations

Preliminary preparation:

1. Own source to buy products online or offline
2. Calculate the cost of goods, selling price and profit
3. Determine the live anchor
4. Create an account to start live streaming

Account creation process

Application account number:Apply for an account that can open a small yellow car

Account information:Improve the account information, account avatar and product-related, in line with the product positioning account name to fit the product, with relevant keywords simple to remember.

Account Profile.Introduce the content of the account, live broadcast start time, live events, guide users to follow

Daily operation and maintenance of the account.Post original moving videos and maintain them

On-air settings

Products on the shelf: back office address seller.tiktokglobalshop.com

Product Information.

Required fields.English name of the product/English category of the product/main picture of the product/description of the product/size and weight of the product/ SKU of the product
Local Duty Paid / Local Display Price
Optional field:Video / Term of Service / Terms of Service / Ukca Certificate
Audit:The information filled out when the shelf does not allow Chinese and Chinese characters, the product will experience a short audit after the shelf, the audit passed the product automatically on the shelf
Successful products will be displayed in the window of the TikTok homepage, and products that do not pass the audit will review the product information themselves and can be resubmitted for review after modification

start broadcasting

TikTok home page click on the plus sign.Select live

Live settings: set the title of the live room before starting the live broadcast, avatar tag.After all the settings are completed, click Golam to start straightbroadcast

Well, so far, the above content we explained from 0-1 on TikTok how to determine the target account, how to build a live scene, the steps to create the account and the words in the live, I hope these contents hope to help you

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