A. How to start the number

1, clear purpose of registering TikTok account

Whether you are doing TikTok self-publishing or placing TikTok ads, it is a good idea to familiarize yourself with the whole TikTok mechanism beforehand. The best way to get familiar with it is to try to register a TikTok account by yourself, just like playing Jitterbug in China. You can use this to familiarize yourself with the foreign cultural environment, master the basic network technology (after all, there is still a threshold to go over the wall), and most importantly, treat yourself as a customer to feel, learn and summarize how the excellent content bloggers on TikTok operate their accounts. Be sure to put yourself in the customer's shoes and think about what kind of video content will attract you, and then only to cash in.

2、Determine your own advantages

When operating a TikTok account, I believe that at the beginning 99% friends want to create content to absorb the powder. But before making content, you must choose a certain area to start, and this choice plays a decisive role in the next plan; therefore, how to do a good positioning is the most important thing we need to care about at the beginning. Before that, I would like to remind you that you must give yourself a good positioning::

What resources and capabilities do I have

In what area should I make a deep plunge and

The next step is what kind of content I want to send, whether to do the powder, or to attract traffic, and then only after the cloud control, live and ad placement of these advanced solutions.

Specifically, you can look at this one sent by the webmasterTik Tok cashing field big showThe first thing is to find your own focus, of course, it is impossible to cover all areas, but as a reference for the diffusion of thinking can still be

3、Strictly implement the starting number process

We can simply divide the starting number into three stages of access to TikTok:

The first stage isAccount positioning stage, belongs toCold start phase. If you want to do the category of silver jewelry, you have to brush more videos under the category of silver jewelry, to have the completion rate, that is, to watch the video in its entirety. Then you have to give these accounts more likes, retweets and comments. This stage of the road must be paved, the direction must be vertical, so that TikTok will give your account labeled silver jewelry category.

The second stage belongs toContent Release PhaseThe day we find that TikTok is sending us content that is silverware related or peripheral, we can start posting something. When we find that TikTok is pushing us content related to silverware or around the day, it means that the account has been tagged with silverware, and we can start posting some content at this time. The content can be carried clips and interspersed with selfies, pay attention to good de-weighting, de-weighting can be selectedManual de-duplicationorAutomatic de-duplication, make sure to bring the content closer to the original. The real-time data of the video will definitely change andA day to send more than 3 good for testingCompare and remember that the content should not be repeated. If you have the conditions, you canMulti-accountTest, then keep releasing improved videos based on feedback data to continue testing and find content styles with stable airplay and pacing.

The third stage isRefined release phase.Excluding technical reasons, when the basic content and style of the account is basically established, after the video has relatively stable play volume, the next thing to do is to enlarge the content matrix through various tools, so as to generate more relevant content and obtain relevant traffic, notetiktok traffic mechanism

There are only three reasons why the flow doesn't work.Restricted network environment, account irregularities, outdated and uninspiring content. You can tryCloud Control ProductsBut it is not recommended, most of them are very unstable and unsafe, easy to be restricted, banned and blocked, and the final cost must be higher and uncontrollable than TikTok ads.

Remember, TikTok is a living on advertising fees, there is wool but the key is to be able to grip it; besides, there is no universal formula in the world, no matter you are doing self-publishing or placing TikTok ads, you have to keep developing your sense of network from the beginning to the end, and you have to revise, optimize your strategy and innovate your content every day.

Second, the five dimensions of innovative content content positioning

During the testing process, we need to pay attention to these five important dimensions:

1、Accuracy

No matter what products we sell, understanding the user is the first thing, we have to analyze with the help of product characteristics, and find the user portrait of the product according to the analysis. For example, if you sell silver jewelry, what are the characteristics of users who like silver jewelry, what age they are, whether they are male or female, and what are their preferences for styles. The key to this process is active thinking, rather than passive research.

• ① First, select suitable topics and video material for release testing based on their own research and experience;
• ② Second, pay attention to users' comments to understand what they need and get feedback in communication with them;
• Finally, find the user's pain points and refine them into selling points, and integrate them into the video content, tags and copy.

2、Matching degree

No matter what product you do, the content and product must match, and the account must be vertical. If you have multiple categories of products, then make more accounts, it is not recommended to confuse brands and industry sectors. Otherwise TikTok will not know exactly what you are of and who to recommend your content to.

For example, you will send a video of silver jewelry, a video of a car, you said you want to sell car accessories, then the focus of this video must be to highlight the jewelry, rather than highlighting the car, this is what needs attention.

Take the advertising material as an example, the content elements are chosen to match, in addition to the scene combining the car and the jewelry, there must also be a close-up video of the silver jewelry itself and matching copy.

Another example is that we sell jerseys this product, the beginning can be the recent popular game video, there are popular to have the topic of traffic, in order to find the product fans audience; then with an unboxing video and product close-up or plant inventory, the function of this part is mainly to highlight the product quality and manufacturer strength introduction, and customers to establish a basis of trust; finally is a clear indication of the price of the product price advantage and competitiveness. The last part is to clearly indicate the price advantage and competitiveness of the product price to lead the intentional customers to click into the landing page for purchase.

Advertising video structure reference: silver close-up + scene special effects + product selling point or promotion, 20~25 S, 3Core Tags

3、Interest degree

Whatever content you do, it must be interesting.Jitterbug and TikTok are interest-based e-commerce first, social e-commerce secondThe ability of the video to attract attention and impress customers is the core of whether the product can be converted.

Many sellers who are good at doing run-of-the-mill testing, at the beginning is through a huge amount of video sucking and customer acquisition, video can be cut, can be shot, can be mixed and matched. Therefore, when we do video, you can find a relevant video material for editing and planning based on a product that originally sold well on shelf e-commerce, such as Amazon, to attract traffic to the independent site above to complete the transaction.

To find the right content for the product, the only way to highlight the product features to a greater extent and better attract the crowd is through interesting video material.

4、Innovation degree

After determining a stable style, does not mean that every day to send the same content content, remember that must not repeat, whether it is self-published video or advertising video, there are life cycles. Short-term reference to similar video pop-up model, will eat a
The traffic dividend is fixed. But there is nothing new when it's the same content structure, scene action and set flow for a long time. The recommendation volume, completion rate, interaction rate and account attention of the video will rapidly decline. Basically.Two weeksTo update a batch of material.

5、Utility

Video needs to be creative, but fancy, unclear theme of the video is not useful at all, the video must focus on practicality, the value of the content itself is more attractive to users. Your video is peculiar enough, but what problem to solve, or to meet the user which side
The curiosity and curiosity of the face, which is what determines whether the video can attract more people, so be sure to pay attention to the practicality and functionality of the content.

As an example, let's take the relationship between animals and sports advertising. The first glimpse of the video is a speedy cheetah, and the cheetah represents speed. When you put on the running shoes, you can catch up with the cheetah or parallel with the cheetah, this is the creativity.

Another example, if you are selling rings, this time you will see the comments under the peer pop video, a group of people are discussing the color, you must feel strange. In fact, different colors represent different constellations or flower language, rather than simply look good

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