Hello everyone, this is TikTok11.com, I am 11 webmaster, at the request of many friends, today ready to open a new topic tutorial - TikTok Ads cast stream. Yes, because the webmaster is also learning to do TK ads recently, so I want to do while opening a tutorial, there are some friends want me to do so a systematic text version of the tutorial out, but only a small part, the webmaster also do not know how many people will be interested in this area, but no matter how? The current pit. The current digging pit is quite a lot, no one live, TikTok U.S. independent station semi-closed loop small store, and now this TikTok cast stream, according to the site manager's update speed also do not know when to finish.

Back to the topic, to be honest, there is very little content about TikTok Ads on the market now, it's just something that involves the surface of the concept, and the webmaster doesn't know where to go deeper, so do your best!

This is a basic article, first to introduce you to the introductory concepts and cognition, later will give you in-depth teaching

This is a basic article:

The first chapter first introduces you to TikTok ads

Chapter 2 introduces TikTok ads advertisers

Section III chapter provides some analysis of Paypal and credit card collection solutions

Chapter 1, What is TikTok Ads?

TikTok Ads results:

According to the global advertising platform comprehensive power ranking: TikTok Ads in last year's comprehensive ranking, has quickly jumped from the 11th to the 6th.

In addition, TikTok Ads ranked the 2nd highest growth rate in the fast-growing Indian market, while maintaining a high user retention of 30%.

PS.Our side mainly do the European and American markets, of course, some people are now casting small stores in Southeast Asia, it is said that there are also good results.

This piece of the live room is currently the main natural traffic, free traffic, do not need to do paid, but there are people who have been doing paid attempts, but currently do not hear a particularly good case, so this piece of us first wait and see.

What is the difference between Ads and natural flow and live streaming:

1、Ads arePaid StreamingThe natural flow and live streaming is free traffic. (Live can be paid, temporarily not recommended to attract live room, let the bullet fly for a while, and so the ecology is more mature, we then intervene.)

2, free traffic is affected by the network and other factors, with instability. Because TikTok algorithm-driven reason, often is today to solve a wind control problem, and then tomorrow there will be a new problem, and then tomorrow solved, the day after there will be a third new problem, so every day is in the wind control and audit side to do confrontation, and then do will be very tired.Unaffected by external factorsBecause you are the golden father, as long as you don't cross the red line, you can play how you want.

3、Ads are more testing ability. That is, to have to do the emotional material, but also to have to do data analysis and placement strategy of the rational, while being able to withstand the pressure of advertising run fly. Sometimes eyes a closed and open, hundreds of thousands of dollars will be gone.

The future of TikTok Ads

The future of TikTok Ads is very bright. As TikTok's user base continues to grow globally, more and more brands and companies are beginning to realize the potential value of TikTok Ads.

TikTok, a popular social media platform for young people, has become one of the popular channels for brand promotion and marketing, as it helps brands better capture the attention of young people. In addition, TikTok Ads offers features such as ad placement targeting and reporting analytics, enabling advertisers to better understand their target audience and ad effectiveness, and thus better optimize their ad placements.

Therefore, it is foreseeable that TikTok Ads will become an important part of the brand marketing and advertising industry in the future, bringing more opportunities and profits for brands.

This is the second article of the "TikTok Ads Million GMV Casting Streaming Tutorial" feature, which introduces and analyzes the TikTok Ads advertising account to everyone.

Chapter 2, TikTok Ads advertiser classification

There are two types of advertising accounts, domestic and overseas.

There are two types of advertisers: domestic/overseas

Domestic households:

1, with a mainland business license, find TikTok Ads advertising agents to open an account. Of course, you find these agents to open an account they will have rebates, but no harm, mutual benefit 2, from $ 500 to fill.

3、No fee for top-up.

4, a disadvantage of domestic households: vote for the United States, the United Kingdom, Germany, France, Italy, West need to apply for newbie village or whitelist (need some of your do cross-border qualification verification)

5、If it is a newbie village, the starting limit is 500 knife / day, slowly upgrade to 5000 knife / day, and finally no limit. White list is not limited, but the application requirements are higher.

6. There are rebates for consumption, and there are bytes of official direct customer docking. Direct customer is equivalent to your exclusive customer service, responsible for your account consumption, his most direct account is linked to your account consumption, so what problems or what resources you need can find direct customer

Overseas households:

1, some domestic agents can also be agents to open overseas accounts. If you need, you can look for the following

2、Most of them start from 500 USD. Small portion of 1000 USD, according to the requirements of each agent

3、Top-up needs to be deducted3 % handling fee.This is the difference with domestic accounts, which are fee-free

4,No newbie village/whitelist restrictions, you can directly vote for US, UK, Germany, France, Italy and Spain.

5、No limit. This is very different from domestic accounts 6. No rebates, no direct customers, so it is more difficult to deal with problems

Is it true that overseas accounts are better than domestic accounts in terms of investment and orders?

Answer: I have tested and come to 2 conclusions:

1, for out of the single / looking for people, domestic households and overseas households are the same.

2, domestic households have a cold start period, overseas households do not. That is to say, the same fight a new account, overseas households are easy to consume, domestic households are more difficult to consume

If the domestic account is not very good conversion, not very good to find the consumer crowd, I will try to use an overseas account to vote to try, of course, although the official TK said that for foreign and overseas accounts, the ability to find customers and find out the single crowd are the same, but I always believe in the time, so I will generally be prepared for both hands, with different accounts to test, although at present after my many tests, and did not find any special different place

The second point is that there will be a cold start period in the country, there is no foreign, that is to say, the same a new household, overseas households will be easier to consume, domestic households are more difficult to consume, of course, how quickly over the domestic cold start, later will speak.

Collections

It is always known to doCross-border e-commerceOne of the most important aspects is collection, which is the top priority.

There may be many friends who have been doing Southeast Asia COD or Middle East COD for yearsCross-border e-commerceHowever, if you want to switch to the European and American markets at once, you are suffering from the lack of a good online collection solution. So in this one

I will give a better solution to the block. At least make sure that you will not have problems with the collection piece.

Introduction of collection tools

paypal

A brief introduction to PayPal, Paypal is actually similar toDomestic AlipayThe foreigners have high trust in it, and it is more functional, easy to use and can pay quickly. In addition to PayPal, foreigners also like credit card spending, because most of them have the concept of overspending, so PayPal and credit card collection is a must apply, otherwise it will affect the final conversion. So that means if you do the European and American markets the most basic and practical necessary collection tools are Paypal collection and credit card collection. So, PayPal collection and credit card collection is a must apply, otherwise it will affect the conversion of the later Ads. Because you do not have the customer needs or commonly used collection tools, customers will most likely give up buying, just like in the domestic online payment without WeChat or Alipay, you will also be very uncomfortable.

PayPal application notes

PayPal official website:Secure Amoy international payment platform/PayPal CN

Key points of Paypal application.

1, you can directly use the mainland IP, mainland companies to apply. There is no need for scientific Internet access, disguise yourself as a foreigner. You can let paypal know that you are Chinese people can, the subsequent use will not have a big problem.

2, the same computer, the same network do not repeat the application. It will be associated to lead to blocked numbers.

Credit Card

There are many different credit cards out there, so here are the ones I've used that I think are good, but of course, you can pick the ones that are right for you.

1、Mainstream overseas: Stripe andshopifypayments

2、Domestic mainstream:AsiabillThe overseas credit card collection companies and the domestic credit card collection companies, such as Qianhai, AirCloud, etc.

They are fundamentally different, equivalent to the college entrance exam into the university door is the same, the domestic equivalent is strict into the lenient, foreign is lenient into the strict What does this mean? It means that when you use foreign credit cards, such as Stripe and shopifypayments, when you use these two areEasier to applyYou can use domestic credit card collection companies. If you use a domestic one, it has a review of your qualifications, such as company qualifications, collection qualifications, and possibly fees and access fees, which are required by domestic credit card collection companies, that is, you must have qualified qualifications, and then you must pay a sum of money to open a domestic credit card collection. So for these two reasons, there are advantages and disadvantages in using domestic and foreign credit card collections. I personally prefer foreign credit card collection companies, depending on my needs.

Advantages and disadvantages of foreign credit card collection companies -:

Now let's tell you about stripe andshopifypaymentsThese two, in fact, these two are using the same company to provide the technology, that isshopifypaymentsIt is also a technology provided by Stripe. shopifypayments is an official way to receive payments from Shopify, we just need to change our address in the backend, fill in your HK or US company, and you can apply for a payment collection directly in the Shopify backend. Below is a list of their advantages, disadvantages: Disadvantages.

1、Application requires a US or HK company.

2, often review, but pass the pass will be closed account, after the closure of the account need to wait 120/180 days to withdraw cash.

3, after the rejection rate is high, it may freeze 20%-30% of the funds, 30-90 days cycle to thaw.

For the first one we need to have a US or HK company to apply, strip and Shopify payments are both possible.

The second problem is that the review often fails to pass, resulting in the closure of the account, after which you need to wait 120 or 180 days to withdraw the money, you will be frozen in the money, and then 120 or 180 days later they will call you the money, but this process you can no longer use the account, so a big principle of our credit card collection is that we better haveMulti-channel credit card collectionWe also want to prevent some channels from being blocked and then our other channels will immediately make up for it.

The third point is that for example, if your rejection rate exceeds 1%, stripe and shopifypayments may become stricter on your audit, this time will freeze your every funds of 20%-30%, sometimes the freezing of this 20%-30% may be our profit, plus 30-90 days of the cycle of thawing, equivalent to your profits is to be frozen on the side of the recipient for 1-3 months, which is one of his disadvantages.

Advantage:

(1) Fast payback. The U.S. T+2 can be paid back to ease the pressure on your money. The prerequisite is that your rejection rate must not be too high and must pass the audit in order for you to have a smooth T+2 repayment

(2) low fees. shopifypayments built into Shopify, the fee is less than 3%, while if you also use paypay collection, 0 fees.

(3) shopifypayments comes with Google Pay, facebook payment, applepay and other foreign mainstream payment methods to improve the conversion, while shopifypayment also comes with a function of installment, which is also an advantage

The above are its advantages and disadvantages, before using stripe and shopifypayments, you need to look good, while getting its advantages, can not afford its disadvantages, collection is no small thing, think carefully, of course, these two are collection is very good, a variety of ecological and functional is also very good.

Advantages and disadvantages of domestic credit card collection companies:

Asiabill, Qianhai, Air CloudHub, etc.: Disadvantages:

• 1、Continental company or HK company, air cloud sink is currently required to HK company.
• 2、The threshold for entry is high, and it is necessary to provide information that can prove the real office. The annual fee is generally 5000rmb/year, and some companies have an access fee of 5000rmb, but of course some companies can go to talk about this piece.
• 3, the public payback cycle is long, basically T+7 payback after proper investment.
• 4. High commission. 3-5%+0.3USD.

The first point is that you need a business certificate from a mainland company or a HK company, and AirCloudHub currently requires a HK company.

The second requires some annual fees or entry fees, of course, this piece you can talk to sales, sometimes you can talk about 10,000 to 5,000 such. The third disadvantage is that domestic credit card collection companies have a long payback cycle, basically T+7 payback, which is equivalent to what? In the stripe and shopifypayments side, the U.S. company t + 2 equivalent to your payment today, the day after the money can be credited to your account, of course, this is in the premise of not being blocked. So using a US company to receive money is a very big advantage.

The third for domestic companies, we are to be in the proper investment and then t plus 7 back, equivalent to what? A product. Buyers order today to the fastest speed today, the fastest normal logistics we when it takes an average of 10 days, 10 days to reach the United States, that is equivalent to 10 days after plus 7 days to determine the return, so we can understand that the fastest is to take 17 days, or say the logistics a little faster, then we also need 15 days to pay back, this is the fastest a situation. So he has to pay back in t plus 7 days after the proper delivery, this honestly has pressure on capital and turnover, but if you say often, their company collection volume is relatively large, of course, this piece you can also go to negotiate. What kind of situation is ideal to talk about? We are now talking about the T+5 of the no-failure policy, which is equivalent to T+5 days to give me back after the order, but the premise is that within this period of T+5, you need to upload a waybill number, as long as the upload of the waybill number, T+5 will give back the money, this is a more ideal situation.

The fourth with the domestic credit card collection, this fee is on the high side, basically in the 3-5% plus 0.3 U.S. dollars charge case, compared to the stripe and shopifypayments, this is relatively high some. Including if we are using Shopee payments, while binding a Paypal collection, Paypal collection is 0 handling fee. But we use domestic credit card collection company in the Paypal background after binding a good, will not appear Paypal charges such a situation is 0 handling fee. Paypal seems to charge a 2% fee, and every payment is charged with such a fee. The other side of the credit card collection is 3.5% plus 0.3 USD, and each transaction is almost the same fee, each company will have some subtle differences.

Advantages: Less stringent examination, no risk of closure of accounts

If you use a domestic credit card company to collect the bill, in the review of this piece as long as you can pay the money, access will not have to worry too much about people will come to you for secondary review, so no matter what kind of problems you find sales or account managers can give you a solution, so our side is not the risk of closing the account.

Recommendation

So we combine the mainstream overseas and domestic credit card collection, combining their advantages and disadvantages, I concluded a relatively safe compromise of a credit card collection scheme::

The first, Paypal is a must, Paypal as previously mentioned, this is a foreign paypal, many older people they will only pay with Paypal, although the general 60%- 80% will use credit card payment, but Paypal is also a must have.

The second advantage of strip and Shopify payments is a lot, but it depends on your psychological ability, if you can afford to freeze your funds for 30-90 days 20%-30%, or if you have problems with your account, it will freeze your account for 120 or 180 days before you get your money back. If you can afford that, then I think you can flush it out and use strip or Shopify payments, but if that's not acceptable, I suggest you use your domestic credit card to receive payments honestly.

The third one is domestic credit card collection isMustTo have, is you whether or not with strip or is Shopify payments, you must go to apply for a domestic credit card backup, or can be used at the same time, that is, you strip and domestic credit card can be used at the same time, in the checkout that piece is can exist at the same time. But we assume that it does not exist at the same time, that we apply for a domestic credit card is the purpose in case strip or need Shopify payments to close the account or collection problems, our domestic credit card must be top, so as to ensure that you receive a single is stable.

The prerequisite for stability is that 1. you have Paypal 2. you have a credit card

So my advice to you all is this, you combine them to see how much you can afford, and then consider whether you want to use overseas credit card payments. This topic will continue to be updated, so stay tuned, the next article will talk about building a website! 

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