Well, we do not talk much nonsense, directly into the theme, to share the important pitfalls in the operation of TIKTOK. The first pitfall is to choose the wrong path to cash, which is the most important issue we need to be vigilant and pay attention to.
What does it mean to choose the wrong path to cash? First of all, you have not chosen the path of cash, many people tell me, I heard that TikTok is very hot, I also want to do, I asked him you are interested in TikTok big flow? He said yes, I asked how you want to realize? He said he hadn't thought about it yet, and said he would enter first. So confused
What are TikTok's paths to cash?
Excluding the reason for love of electricity, many people do things to make money, so do things to consider first is how to produce the nearest connection with the money, that to make money, you must first think of a good realization path. If we choose the wrong path to cash, then all our efforts will be in vain. TikTok has what cash path?
First of all, sell goods for cash, most people think that the way to realize the cash should be to sell goods for cash, compared to traffic cash and service cash, sell goods for cash is the preferred strategy of many merchants, companies and brands, but also many factories own supply chain using the method.
In contrast, the flow of cash is more suitable for teams with limited funds and less manpower. If your team has enough money and more people, you can choose to sell goods for cash; if you have limited money and not enough people, you are more suitable to take the traffic cash strategy. In addition, if you want to enter the field of lower marginal cost, more ideal, and want to use the leverage effect, then the service will be a good choice. For example, as a service provider to sell some products, such as accounts, services or stores, or to provide knowledge of paid content, this is the specific embodiment of service cash, to put it bluntly, is to do to sell shovels.
Each of these three has its own advantages and disadvantages, and the threshold is completely different. You may be convinced to choose to sell goods for cash, but after reading my article, you may change your mind. Why?
Is it easy to sell TikTok for cash?
Because selling goods for cash is not as simple as you think, selling goods for cash what he needs? Need to open a store, need to stock, need multiple SKUs, need to stock depth, need to be able to ship in accordance with the prescribed time limit when the order is made. You need to prepare a lot of things, need to set up a team. Someone needs to be in charge of customer service, tracking logistics, handling after-sales service, dealing with complaints and bad reviews, and handling grievances. In short, you need to build a large team and rent office space.
So if you only want to do TikTok part-time, then it's not realistic to realize cash from selling. It's hard for one person to cash in on selling, because they might be too busy to do it right!
Many people may consider looking for a factory for one piece of hair, in order to avoid dealing with shipping problems. However, if they do not have enough business, it is difficult for the factory to provide you with convenient conditions, such as priority delivery, payment delay, etc. If the order volume suddenly surge, such as reaching thousands of single, and the factory inventory is insufficient, in this case, the factory itself needs to ensure that the inventory of large customers, if you are not a large customer, then there may be a delay in the shipment of the problem, which in turn leads to demerit points, fines, and even store Restricted and penalized.
How do you determine to choose your own path to TikTok cash?
Well, let's explore, no matter whether you sell goods, traffic or services to realize cash, there are four directions can help you judge and choose the right path to cash. First is the content ability, this is a crucial lever, it can leverage what? Leverage our traffic. If you can continue to produce high-quality content, the traffic naturally follows, a substantial increase. There is traffic, there is everything, whether you choose to sell cash, traffic cash, or online knowledge payment, it is easy, so, no matter what business you are engaged in, content capabilities are critical.
If you have the strength of the pallets, then you can choose to sell goods for cash because your supply chain has been guaranteed; if you have the financial strength, you can also choose to sell goods for cash, cast a wide range of world; if you have the strength of the team, you can also choose to sell goods for cash, the operation of the good as usual can be prosperous. However, if you do not have the strength of the disk, nor the financial strength and team strength, I recommend that you do not choose to sell goods to cash at the beginning.
So what if you're a person, how do you cash in? Then you can become a celebrity account through traffic, perhaps by showing your face, or by sharing goodies, or in other ways. Through a variety of accounts to accumulate a lot of traffic. After that, you can choose to join a select affiliate, selecting other merchants and stores to sell their products in their own window. Select products at a commission rate you are comfortable with, and then put them in your shopping cart to sell. For each sale you make, you earn the difference in commission between the two.
Another way is if you have an influential account in a specific area. This may attract merchants and brands to partner with you and ask you to produce promotional content, usually at a cost per video, such as $500 or $1,000. This is a relatively safe way to cash in on your traffic, why? Because you get a steady income from each sale, you don't have to worry about customer complaints or bad reviews, you don't have to deal with after-sales issues and grievances, and you don't have to manage a store, the whole process is very easy, you just act as a channel to sell your products.
Another advantage is that if you do your own products, product selection will be a problem, you may not be able to find the right pop-up products. Do tiktok and do jitterbug is the same, we have to find explosive products, and explosive products in different time periods may change, so we need to keep up with the trend, can not stick to a product. If you open your own store, you need to test the models in real time. If you have not been able to measure the explosion, it is in vain to burn money, to do with the goods of the people is not the same, if a product sales are not good, you can turn to other explosive products. Through the sales trend list of products, you stand on the basis of already selected products of explosive goods, the possibility of success with goods is greater.
But if other people are able to receive orders and you can not, then the problem may be in your content. Your content may be able to attract a lot of traffic, but failed to accurately touch the point of sale for, with no conversion, then you have to start optimizing the content.
The way of realizing the goods brought by the people is very asset-light, the process of realizing cash is fast, and the overseas traffic is huge. In addition, compared with us, the quality of overseas content creators is generally lower, and content production is more rough and simple, so our entry is actually a lower-dimensional blow.
Once we have mastered the method, we can quickly obtain a large number of plays through the traffic, and then directly realize the cash. This approach does not require much initial investment, fixed premises or a lot of manpower. In this way, you can quickly realize the cash, almost no risk. So I suggest that you start to take the method of the people with goods first.
TikTok advances to other realizations through traffic realizations
Of course, if you intend to cash in on traffic and sell goods at the same time, you can first validate the business model by cashing in on traffic to ensure the stability of content traffic. By enhancing the operational strength and content strength, you will be more sensitive to the product market. You will know which products are hot, you have quietly have the ability to select products, at this time, you then sell cash, already have a solid foundation!
After that, then spend money to recruit staff, rent space, stock up on goods, this time you have the bottom line, because you will be clear that all these costs can ultimately be recovered through revenue. Therefore, when we start to enter TikTok, we must carefully choose their own path to cash. If you have enough strength, such as a stable source of goods, capital and team, then selling products for cash will not have any problem. You can quickly build up account traffic, create content, and directly test the product or benchmark against competitors.
Therefore, our problem and challenge is that if you are alone and know nothing about merchandise realization, and enter blindly simply because of the traffic of tiktok, but choose the mode of merchandise realization at the beginning, then you will find that running a store is extremely difficult, often need to stay up all night, and tired to cope with it. You will find that one or two people's time and energy is really limited, if you can not support, then all the previous efforts will be in vain.
Therefore, it is crucial to choose the right path to realization at the very beginning. If you make the wrong choice, you could be heading in the wrong direction and miss the best market window. Now is a perfect time, tiktok target market users have been basically educated, but there are not yet a lot of competitors in the market.
It's a blue ocean. Such a period is very suitable for our business development. However, if you wait for one or two years and have not yet taken off after stepping on all the previous pits, you will surely regret it in the face of more people entering the market, fierce competition, and the increase of traffic cost. Therefore, seizing the early market opportunities and choosing the right path is a crucial step.
Reprinted with original link.How do tiktok whites choose their path to cash?
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