Previously updated an article about TikTok USA semi-closed loopIndependent StationThis article continues to update theIndependent StationThe content is intended to be a topic.
What is the United States independent station semi-closed loop small store? The previous said will give you some updates on the independent station articles, it so happens that the webmaster recently in the United States with a small yellow car, there are some [...]
The previous article analyzed what to useIndependent StationFor website building tools, shopify is recommended because it is ecologically mature and newbie friendly, and there are many tutorials on the market, which is a great way to buildIndependent StationThe perfect choice.
Also analyzedIndependent Stationtraffic structure and sources, and finally did a littleIndependent Stationof the selection analysis. In this chapter we will analyze some specific tiktok vertical single product accounts
Product selection for stand-alone stations
The previous article webmaster finally gave out a specific vertical single product account, that we now have some analysis of this account:pickandplucktoy.comYou can click to the TK webpage to see
As you can see, this is a vertical single product account, all the videos are about a product, and its nickname is its independent site URL, in the home page link is also its independent site address, and his independent site will only place such a product, will not place other products. This is to create a vertical single product form, according to a single product dry, an account only sell a product.
You may see that it may not have too many plays, but this is a recently released video and it still needs a little time to spread. We can use the help of aSort for TikTokPlugin to sort its video playback, this tool is a Google Chrome plug-in, only for TikTok web version, you can use it to analyze the historical past performance of an account, the account video according to the number of plays a reorder, which makes it easy for us to quickly see how much potential this product, analyze the hottest way to show the content, how the method is. Then we can see that this account has three million-play videos:
Back to the core topic, its account and independent station, if you look closely, these vertical single product account will have a home page web infusion to the independent station, if you click into this web, you will come to his independent station, you will find in this independent station only sell a product, is the product in its account video::
We can see that all the pages of this independent station are only related to this single product, you can only buy this single product, to buy, do not go, this is its vertical single product method, we do not think this is not profitable, in fact, otherwise, this method is not only vertical, and quite effective, in a certain period of time, when he measured out this product has to play, someone is interested, he will always send about This product video, always keep the traffic and exposure, and the most critical is that this way often can not only in an account to send, and probably a matrix of hair, do matrix account, to get the traffic and exposure are free.
If you want to know if this product is a matrix operation, there are several ways to find out:
- 1. Search with product keywords, sometimes it is not always possible to search
- You can look at its attention, that is, who it follows, generally do this vertical with goods account of people, will shut their accounts, on the one hand, to attract traffic, on the other hand, to raise the number. So his attention list may be you can pick out his n accounts by the way
BelowshopabloomIt is a typical matrix operation account, and if you click into its homepage, you will see that it is also a vertical single product account: the
This is the TikTok natural flow single product matrix play method, this method is the easiest for the operation to standardize and replicate the play method.
Suppose you make 10 products in one account, and then give one person to run 3 accounts and ask him to post 20 videos of different products a day, I think he will break down, and it is difficult to improve this method.
We can look at this again aboveshopabloomThe number of the same you will find it on two pins, an ice cup, a water balloon,, the same is the home page to hang independent site links, and it's playing quite high, the webmaster would have liked to hang a few of its video to you guys, but the site does not know how the article can not be inserted into the video, if you guys are interested you can see for yourself.
It seems that the play volume of this product is okay. Although this product has seasonal properties, ice cup ice bucket and so on, but recently the summer is also coming, this product also has great potential.
Within a certain single point in time, you start several TikTok accounts. The way to do this vertical single product independent station, and then the matrix operation to mobilize the free 10 million traffic, no face, easy to copy, script operation, this way is actually quite fragrant is not it.
Unfortunately of course it doesn't have a shopping cart. The conversion rate is still a bit low and there will be a lot of traffic wasted. But this way is an easy way to get started, there is no audit application or anything like that. The U.S. shopping cart you need to have the relevant qualifications or requirements or invitation codes and so on to open, this way only requires your account fans have a 1000 can hang home page links and have a shopify store is enough.
This is a very typical practice on TikTok, especially short video with goods, especially in the United States, it is relatively easy to standardize with the run out, is relatively easy to get the results of a method so far.
Try to set up your own independent station
If you want to do a vertical single product standalone site but don't have confidence in yourself, you can start by building your own one standalone site, yes, you can start by simulating building your own one standalone site.
shopify offers just such an opportunity -Shopify partner
If you want to do Shopify, the normal way you are directly to register a store, and then online after he may require you to pay, for example, a month is 29 U.S. dollars, but the vast majority of friends may need a little time to figure out and familiar with the decoration, so with this way you can go first to build their own independent site site, when you have confidence in their own construction of the independent site after You can turn it into a formal independent site for official operation!
Shopify partner is an exclusive account and backend that Shopify officially provides to some service providers. The business of these service providers is to help many customers to build Shopify website, or develop some Shopify APP's, Shopify in order to give these service providers more convenient to use the background, so he directly gave a partner access, you open this access, you can create an unlimited number of test stores in the background, you can put the store are all decorated all get it right, and then go to transform it into a formal store. Shopify partner has the following advantages:
- For ordinary novice sellers, give us enough free tossing to finish reading help time
- No immediate payment of monthly store rent
- Can create multiple test stores at the same time for some additional rebates
Note: Partner stores cannot be used for official operation directly, and can only be operated after the store has been handed over.
You may say, I am not one of these service providers, how can I use it, in fact, shopify partner this function is nowOpen RegistrationThe, anyone can register, do not need any certification or license, there is no fee, register an account can, we are certainly not these business service providers, but the initial we can use this convenience to practice building our shopify standalone site. You can click the following link to register Shopify partners
PS. shopify for access to the network environment is not strictly limited, of course, if you enter there is a lag, you can hang a proxy, you can see the following registration steps, the mouse swipe left and right to replace the steps 👇:
[su_content_slider pages="yes" autoplay="0″ class=".su-content-slider { cursor: grab; cursor: -webkit-grab; }"]] cursor: -webkit-grab; } .su-content-slider:active { cursor: grabbing; cursor: -webkit-grabbing; }"]Image slider [su_content_slider effect="goDown" autoplay="0″ style="dark" pages= "yes"] [su_content_slide]
[su_box title="The first step (left mouse button left slide to see the next step)" box_color="#8ff2ff" title_color=" #393939″]Visit shopify official website, click "join now" in the upper right corner, ps : shopify for access to the network environment is not very strict restrictions, if sometimes lagging can not open the words, you can switch down the internal and external networks. [/su_box][/su_content_slide] [su_content_slide]
[su_box title="Step 2(Mouse left swipe for next step)" box_color="#8ff2ff" title_color="#393939″]Questionnaire, the choice will only affect the operation page, there will be no difference in functionality and permissions, it is recommended that you select "Develop a new Shopify store for customers" [/su_ box]. box][/su_content_slide] [su_content_slide]
[su_box title="Step 3(Mouse left swipe for next step)" box_color="#8ff2ff" title_color="#393939″]Where is your place of business, the business address of the service provider to choose． You can fill in the information of China truthfully. If you choose "United States - Delaware, the service provider commission may be required to pay taxes. (The information can be subsequently modified, do not have to be entangled) [/su_box].[/su_content_slide] [su_content_slide]
[su_box title="Step 4(Mouse left swipe for next step)" box_color="#8ff2ff" title_color="#393939″]Business contact information can be filled in real or fictitious if available. It doesn't matter much. [/su_box][/su_content_slide] [su_content_slide]
[su_box title="Step 5" box_color="#8ff2ff" title_color="#393939″]After registration You may be asked to confirm your email address afterward, so please be careful to confirm it in time. [/su_box][/su_content_slide] [su_content_slide]
[su_box title="Step 6" box_color="#8ff2ff" title_color="#393939″]Registration Once you're done, you can go to this screen, which means registration is complete. [/su_box][/su_content_slide] [/su_content_slider]
After you may also need to fill in some uses, business location, business contact information and so on, which you fill in if you have the conditions to fill in the real can also be, of course, fictitious can also be, Shopify so big business you can trust its information security density, if you register and login is complete, then you will come to the following page::
After registering, you can create a development store, in which you can practice Shopify stand-alone site build, and so familiar with the stand-alone site build, you can choose to build your trial store into a regular store operation (regular package requires payment), or you can choose to create a new store.
To mention, Shopify actually does not have too many what IP association, what address associated with this kind of problem, so the registration of developer accounts do not have to go over the wall to hang a proxy and so on, of course, shopify's server sometimes in China will appear access lag or appear inaccessible situation, when encountering this situation well, you can hang a proxy to try, and then according to the process of normal operation registration and you can.
Copy a site
After registering Shopify partner, we can familiarize ourselves with the process of building a site by building their own independent site, the webmaster here suggests that newbie friends start by imitating the site, the fastest thing to get familiar with something is to start doing it, and the fastest way to do something is to imitate it. The advantage of imitation is that you can take a lot less detours, and like the accounts and independent stations we listed earlier, they are already verified successful model, you go to imitate these successful sites, then in the process of imitation you will also gain a lot of useful knowledge. Next, the webmaster will take you to imitate the construction of a simple single independent station: the
We can imitate this stand-alone site, very simply::The drencher (luffys.net)
In this process we will use another very good Google Chrome plugin:Koala Inspector
In Google Chrome click into the link and then click "Add to Chrome" to install this plug-in, which is a very good plug-in to view your own or your competitor's Shopify standalone site a variety of data, after installing this plug-in, and then open the shopify site you want to imitate. Of course the premise of this site must be Shopify, if not Shopify it does not support.
InThe drencher (luffys.net)This standalone site opensKoala InspectorWith this plugin, you can see the following:
The webmaster speaks about what this plugin gives us to analyze:
The site UI identified in the picture above is which UI is used for this site, UI is something you can understand as the site menu, the interface look on it. You can see that this independent site is using thee-drencher.myshopify.com this UI.
The theme of the logo in the picture, many times the reason why the site looks good, it is necessary to use a theme, the theme often sometimes can also add some new features to your site.
Standalone station plug-ins. Standalone site plugins are some peripherals that enable some additional functionality. There are some sites you will find it a certain function seems to be very good, but you do not know how to achieve, that if it is Shopify, it may identify, you can quickly go to install the same plug-in, and then go to learn how to use this plug-in on the line, it should be noted thatThe plug-ins marked with the AD logo in the picture are ads for kaola, the browser plug-in itselfIn other words, this is kaola fixed display, most of the time shopify independent site is not installed these plug-ins, no AD advertising logo to really determine the independent site is really installed plug-ins. For example, the following chart
The above three UI, theme, plug-ins is a key component of the construction of an independent site, when you can know an independent site using the UI, theme, plug-ins, you can easily go to imitate an independent site. This plug-in can also analyze some product dimensions of the independent site, such as the highest price is how much, the lowest price how much, the average price how much, how many products are for sale, etc., as followsThe drencher (luffys.net)Product data for this independent site:
In addition, you can also check the selling price of this product in major online stores, such as Selling, Amazon, etc., such asThe drencher (luffys.netThe independent station of this product, we can see it in the speed of the sale of goods and Amazon are sold, we can click into a speed link to see:
As you can see, this item only sells for $14.73 on Speedy, while the independent site sells for $34.99, a profit of $20, of course, may have to shave off some costs. But I believe the profit margin is still very high. If it is in the domestic platform to take the goods or itself has a supply chain that is more profitable.
This article first to here, to introduce you to a few good independent station plug-ins and how to analyze the use of independent stations, in fact, there is still a lot of content to talk about, the next one out of a more detailed imitation station tutorial.
Reprinted with original link.TikTok U.S. independent site semi-closed loop small store tutorial of product selection and plug-in recommendations
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