U.S. independent station semi-closed loop small store tutorial of independent station platform selection and traffic analysis

What is a semi-closed-loop small store in the U.S. independent station?

The previous said will give you some updates on the independent station articles, it so happens that the webmaster recently in the United States with a small yellow car, there are some gains, the independent station for the U.S. market also has some in-depth study, to give you an update on the independent station content, of course, I do not guarantee that the write must be useful and effective, we as a reference on it. If there is time the United States semi-closed small store will open a topic. Do a little white tutorial.

Because it is independent site related content combined with TikTok, that can be calledU.S. independent station TikTok semi-closed loop small storeTikTok U.S. semi-closed-loop small store is based on the existence of independent stations, the model and early domestic Jitterbug and Taobao Union and Jingdong and other third-party e-commerce platform cooperation is similar, TikTok is responsible for front-end things such as traffic, commodity synchronization, statistics, back-end things: order collection, commodity management, logistics and shipping are given to independent stations such as third parties.

Overall the semi-closed loop is still very easy to get started. At the same time, most of the cross-border merchants in the market currently use the basic TikTok U.S. semi-closed-loop small store.

And of course, here is a little bit about what a fully closed-loop small store is in the United States:

TikTok U.S. fully closed-loop small storeIn fact, it is well understood, is the same as TikTok UK Southeast Asia small store, all the e-commerce process in the TikTok internal completion of the TikTok U.S. small store.

The United States fully closed-loop TikTok small store is in the second half of November 2022 when out, it can be said that the semi-closed loop is TikTok's godson, that fully closed loop is the pro-son. As TikTok's own son, TikTok so much traffic in the future by who will inherit, we all know very well, it can be predicted that the meaning of the existence of the semi-closed loop is to better transition U.S. sellers to the TikTok full closed loop.

Of course, because the full closed-loop store has just been launched, the application will be somewhat difficult, the webmaster's own team to apply down to two stores, still exploring, so this tutorial first from the semi-closed-loop store to start it

Why make an independent website? Why shopify

Why do TikTok independent site

Why should we make an independent website? First of all, if we build an independent site in the country, the probability of success is particularly low, because now all these giants have monopolized the market, and people in the country are usually used to shopping on Taobao and other mobile mall APP. But in overseas, the independent station still has a pretty tenacious vitality, especially in the European and American markets, the European and American markets can sit in the independent station to do well every month, so it's not too late for us to get a piece of the pie. At the same time, in overseas markets, there are many independent website builders to choose from. So why do we choose shopify to build an independent website?

Top independent websites in the apparel field

Why choose shopify for independent website building

Among the reasons for choosing Shopify are the following.

First, the TikTok US semi-closed loop requires you to have a standalone station. Although it does not exclude other platforms, Shopify is the most comprehensive in terms of compatibility and hitting features when used so far. Therefore, if we want to do cross-border e-commerce or semi-closed-loop e-commerce in the United States, choosing Shopify as a demo of a self-hosted site is the best choice.

Secondly, in addition to TikTok, there are many people in the European and American markets who need to shop on an independent site. Therefore, even if you are not doing TikTok small stores, you need an independent station to take over when you are doing INS, Facebook and other platforms.

Shopify is the best of many SaaS tools, both in terms of ease of use, functionality, plugins, and after-sales service. In addition, it is relatively inexpensive and can be purchased on a monthly basis.

Compared to some domestic SaaS website building tools, Shopify has a relatively low threshold. Other tools may require a one-time annual fee of several thousand dollars, a relatively high threshold. Moreover, Shopify is already one of the biggest giants in independent site SaaS tools. On one hand, it has a very high GMV. Last year, all transactions done on Shopify totaled $197.2 billion. On the other hand, Shopify has gone public and with a recent market cap of $53 billion, the company is big enough and strong enough not to worry about the risk of running away in the middle of the process.

Therefore, all things considered, building a standalone site choose Shopify is the best choice.

Don't spend too much time agonizing over what tool to choose. Although the shopify tool is rented, but as long as you pay the monthly fee, it will not be broken. Do not get too tangled in the early stages, as soon as possible into practice, many friends heard that this independence of WordPress is particularly good, and then completely free, it is tangled to study it?WordPress, although it also has some plug-ins can be built, but it is very unfriendly to newcomers, behind you may face a variety of pit points and trouble, so choose a newbie-friendly tools can save A lot of trouble.

So, why choose Shopify as a tool? Because it's newbie friendly and can get your website online quickly, while many big businesses are using it. This is the ease of use and reliability it has

Shopify independent site traffic source analysis

Note that the independent site is a website built without the help of a third-party platform, due to the lack of platform support.The independent site itself does not have the trafficThe most important aspect of building an independent station is the traffic, no traffic, even if your independent station is built well, the product is high-quality, it is also useless, since the independent station itself does not carry traffic, then how do we go about getting traffic? The next step is to study the flow of independent stations.

We can use aTraffic ToolsTo analyze the traffic, to analyze the traffic of other independent sites for ourselves will also have a degree of inspiration and thinking.

We can use traffic toolssimilarwebAnalyzing shein's traffic, SHEIN is a cross-border B2C e-commerce company focusing on women's fast fashion, mainly operating in the field of women's fast fashion, providing cost-effective fashion products for global consumers, we can analyze its traffic:

As you can see, shein's traffic is very high, with 600 million traffic entering in three months, and at the same time, you can see that the access devices and rankings, etc. are very good. At the same time there are some visitors from the country distribution, these are very reference analysis of the data, interested can go to see

Here is one of the more important data, the channel profile, from which your visitors are coming in:

This data is also very enlightening for us to follow to do independent site operations, which is the weak point of publicity, which channels should be strengthened can have a good perception. As you can see, shein's 34% traffic is directly searched for the official website into the shein inside.

Some of you may have your own supply chain or want to make your own boutique site, then this is when TikTok is no longer your only source of traffic. You need to have aConceptIf I want to do an independent site in Europe and the United States, then what traffic entrance will there be? Is it necessary to arrange the corresponding people to cut in?

This is a simple classification of the traffic type of the website shein by similarweb:

Direct access. It also means that the visitor directly entersshein.comJust come in.

Email. This is equivalent to going to send mass emails to users, this is a very mature marketing method in Europe and the United States, and the conversion rate is very good.

External links. It is through some marketing, including to some forums to post, to bring in this traffic.

Social. That social actually includes Facebook, INS, and even our main force in this issue is TikTok, which is essentially from social media, and you will see that it actually has nearly 20% of traffic.

Natural search. What do you mean by natural search? Search engine natural search traffic this is also very important, which is also independent in a long-term precipitation after the valuable wealth, when you can in some keywords, can make part of the keyword ranking in the front, access to these flows areTotally freeThe.

Paid search. That there is another is paid search, you can understand the bidding advertising, and then display advertising, generally is also a form of advertising, you can look at shein's website, although the traffic is very high, but that in fact he spent nearly 30% are spending money to buy.

So this is some of the basic traffic sources for independent sites.similarwebThis place is the most core, can let you head inside the rapid establishment of independent station traffic source structure

Of course, one thing that is not so good issimilarwebIt doesn't identify TikTok's traffic very well, so this social traffic is not really accurate, but you can check it out. As a reference point

So the core of our operation of the independent site does not lie in the construction of the site, of course, fast and high-quality build an independent site is the necessary work in the early stages, but do not dwell with this, there are many core things behind. For example, to attract traffic, and then according to the performance of the traffic to optimize the site. Here is a mind map of the sources of independent station traffic, you can look at:

Differences between TikTok traffic and traditional e-commerce traffic:

TikTok's traffic is very different from other traditional e-commerce traffic.

Try not to choose ordinary products

One of the biggest differences we have to consider on TikTok is that if you are a regular model, then the price is reasonable? If you are not a regular model, then the user is likely to spend on it directly impulsively.

To extend, that is to say, in TikTok plus independent station on this model, either you have very unique features in the selection, new and unique or efficacious products, so that the viewer's eyes are bright after watching, never seen before and impulse consumption, or efficacious products, the use of short video before and after the strong contrast of the display, resulting in the viewer's heart to place an order. Especially in the U.S. market, the U.S. is the world's strongest consumer power, global consumer goods will be sold to the U.S., so his consumers' consumption threshold will be high.

Based on this, on our selection of products have a certain test, try not to choose ordinary products, regular ordinary products in the above TikTok this way of attracting traffic, the difficulty of the immediate transaction is relatively large, because many users if you see this is a conventional product, then he will probably only exit TikTok open Amazon to buy, that is, in fact, you are helping Amazon sellers cultivate users, such as want to Remind him that summer has arrived to buy a sun hat, and then look at you this thing is very ordinary, he will turn to open the Amazon platform to buy, and will not be in the TikTok to buy consumption

Reduce user hesitation and selection difficulties

On the one hand, the layout of the independent site needs to minimize the user's hesitation and selection difficulties, so it is not the more the better, you need to let the user minimize the click, as fast as possible to place an order, this is very important.

On the other hand, let the customer as soon as possible impulse consumption, for example, through the purchase of free promotions, limited time seconds or package shipping and so on this series of promotional activities.

This is the two aspects of TikTok that people need to pay attention to after the traffic to the standalone site.

This is some of the characteristics of TikTok user traffic. Based on the previous points, in fact, in TikTok United States derived from a method called vertical explosion, this method is verified is feasible, it solves many of the problems I just mentioned, first of all, this product novelty and special, the second impulse consumption, the third is that it is very simple, is a cheap, love to buy, do not want to go. For example, the following number:

As you can see, a number only push a product, and then the home page to hang a link to the independent site, and its products meet the various requirements I said before.

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