How to do a TikTok live stream in 2024? Live Streaming Prep Before, During, and After Detailed

Enter2024year, Tk live broadcasting is still in full swing, TikTok officials have also been on the live plate vigorously support and traffic tilt, trying toLive streaming with goodsThis form of promotion overseas, although for the time being the overseas people are still not quite accustomed to this form, some of the water is not used to, but also slowly accepted, TK people are also looking forward to overseas TK like the domestic jitterbug field broadcasting GMV tens of millions of that day.

Live is the tide trend, the stationmaster has recently been preparing for their own live small team, so there are some small experience in live, to share with you, of course, only one's words, for reference only!

Tik Tok Live Streaming Business and Opening Conditions

As TikTok's live streaming feature is not open to the world, it is only open for some countries. Currently the live streaming feature is mainly focused on other countries/regions such as Europe, America, Japan, Russia, and so on.

To start live streaming, of course, you need to get your number right first.TikTok live streaming account needs to fulfill the following conditions:Number of followers greater than 1000 (number may vary by region), ,Anchors are also required to be at least 16 years of age. In addition, users who are at least 18 years old are only allowed to receive and give virtual gifts in the live stream.

You can directly use the cell phone to start broadcasting, you can also download TikTok Live Studio (LIVE Studio) for OBS push streaming live.TikTok Live Studio (LIVE Studio) may not be able to use because some of the conditions failed to meet the web page can also be used to start broadcasting to get the push streaming code, the same can be OBS push streaming live, a lot of unmanned live is this way to get! The effect is not bad, it is a little unstable!

These are some conditional issues, as long as they meet the good, today this article is in fact want to discuss with you superficially live how to do, formal live with the goods should be how to carry out, its process and what white should pay attention to the point, divided into three phases to be discussed, before the live broadcast, live broadcast as well as after the live broadcast.

TikTok Pre-Live Streaming

The first step to prepare for the live broadcast is to build the scene, build a good live broadcast scene to start live broadcasting

The first element of the live broadcast scene is the camera, camera tools have cell phones and cameras, you can take a cell phone to shoot live directly, of course, you can also choose the camera's OBS push streaming, that is, using the camera to shoot and then push the screen to the live streaming, you need to get the push streaming code and have the TikTok live streaming assistant.

The second element is is lighting, and for lighting there is fill light plus beauty plus filters.

The third point is the center control computer screen, there are tables and chairs and water army number. The role of the big screen is to allow the anchor to see the audience's pop-up comments, tables and chairs, that is to say, some of the tables and chairs used in the center control, the water army to prepare to 3 to 4 can be, with the anchor can be active atmosphere and comic cudgeling to guide the audience's topic orientation. Anchor to reply to the comments, you can also use the big screen better to interact with. After that is the camera and a microphone, is a place to receive sound

The fourth is scene beautification, what is live scene beautification? That is, there are such as live background image, live music, and some necessary props, atmosphere, etc.,.

Overall create a fine small and beautiful a live room, can also use a large scene of a layout of a live room. The overall atmosphere must be related to the products you sell, and the overall music must be related to your products.

Live Streaming BackgroundNeat and clean is enough. For example: background walls, murals, curtains, ornaments, carpets, colored lights, dolls, hangings, etc., can be decorated according to the style of the anchor, or usually combined with special holidays to change the style.

chosenconcertWhether it needs to be a little passionate or a little soothing, it all needs to be prepared and planned according to the product and the live time slot

stage propsIf you have some props such as bells, hammers, shovels, sponges, special foam balls and so on.

An important aspect of landscaping isillumination, good lighting to create the atmosphere will easily mobilize the audience's emotions. About the light, a total of four lights to prepare, large live room necessary can be increased, one is the backlight, backlighting lights, mainly to the character of an outline to play out, a side light, left and right sides of one, the two sides need to have side light, there is the main light, go to the person on the body of the overall saturation and brightness of a light. The back also need to have a light, that is, the background light, let the background look more neat and smooth a background light. Of course, professional certainly more than these few, but also need to be adjusted according to the reality of the demand, with the floor color of the live room, the background color, product display, the anchor station, the atmosphere to create x and so on.

Below is a commonly used live lighting layout diagram, you can refer to it

Layout of TikTok's Small Scene Live Room and Large Scene Live Room

The above is the general layout of the live room, but the live room many times do not need to be so complicated, after all, many of my friends are not professional, directly pick up the phone directly on the air, what lighting, background, music does not need to look into so much, such a live room can also be divided into a small scene live room, usually a person on the broadcast down, the effect is also very good. Next talk about small scene live room.

A small scene live room setup would not require that much space. The center console, props, products, plus one or two lights, such as the two sides of the side light or you can add a top light, to go to the overall picture of the saturation up can be. The background can not be used, as long as your phone can be irradiated within the scope of the use of a monochrome wallpaper can be. After the equipment needs on the phone and the center console is OK, do not need too much of some things.

How do you make a themed set for a live room?

The themed set for the small scene live room is actually the normalSitting and standing broadcastsTwo states. Sitting broadcast words that is suitable for some small scenes, what jewelry, beauty, crystal, mini toys, etc., around the product to build the scene, the space is relatively small, you can show your face, you can also not show your face, sitting broadcast words for the scene of the demand may be said to be a little bit smaller, there is no need to be so big, to do small and beautiful a live room.

Station broadcast relatively speaking need space will be larger, because the probability of station broadcast is to carry out some physical activities or physical display, station broadcast usually broadcast most of the categories are: clothes, bags, scarves, and other products, around the product and people ride scene, need space is larger!

Big Scene Live Room

The big scene of the live room must be to give people a very wide kind of visual experience. After going to put it a whole a match, clothes match or bag match, scarf match and so on, these need to show people to show face, or overall show the whole body of a live way, after the scene space needed is also larger, because you have to go to better display with your products.

How to do a good live stream warm-up before a TikTok live stream?

What do you mean?Preview of the live broadcast, meaning that before you start live, it can be an hour, two hours ago, send an informative preheating video, tell your viewers or fans when you want to open the live broadcast, what is the content of the live broadcast, in you think the video began to have a playback, you can open the live broadcast, fake don't think that this is not useful, in fact, it is still useful, it will give you to attract some of the initial flow of the opening of the broadcast, and the initial flow of the broadcast. Everything is difficult at the beginning, but as long as the beginning is open, the back will be much easier.

You also need to have a good marketing campaign and a well-designed marketing program before you start the show. So that when fans come in or when subscribers come in, you don't have a way to take on and convert viewers effectively.You can open some promotions or activities, such as product discounts, free shipping activities, limited time sale, gift giving, etc.The first thing you need to do is to make sure that the overall flow of the live broadcasting process is smooth. At least, if you are a new anchor, you must have some process planning, so as not to be confused. You can take a look at 👉This video., , ,This video is a typical live preview video

As you can see, the above link to this video as a whole is to talk about the time of its overall live broadcast, when it is not to be seen, and so this video is hot up, after some of the live broadcasting room to undertake the traffic. Short video, is also a traffic port, but it is not a port with the live port, not that your short video playback is relatively high your live room must be more people, the conversion is high, just that the end of the video screen belongs to the live room is added to a more traffic port only. After your product, your activity design is not too entertaining and interesting, can be a product discounts, activities, limited time seconds and gifts and so on some of the well-designed activities, and then the whole by half an hour as a unit to go live on the good.

You can see a contrast between these two images below. That actually gives the product just a simple addition of a filter and a normal unit of measurement. You can almost clearly see that the overall effect is better and not as dark. Plus it's a unit of measurement, can be better to know it is this is what kind of, I bought after what kind of specifications, to give customers a clear perception of the goods, so that can prompt the customer to make a purchase decision, which is also a form of live preheating, the details of the cash!

How to do live data in TikTok Live?

pull overAfter the first glance of the user to come in, to see nothing more than people, goods and three things. You need to attract users to stay at the point, that if you do not show your face, then you may need to have a hand to go to the camera, hand to go to the camera, then your hands should also be decorated. For example, girls to do some nail, with some jewelry, that is also said to be equivalent to say that to the overall a live room full of a saturation, attractive people

In addition to the visual aspect of the attraction. You can also work on the activities, lucky draws, the atmosphere of the live room, the words and so on can also attract users to stay, this point can be learned from the domestic jittery voice on the live room to learn more.

Do the interaction.You can use the gifts to make interaction. A live room must pull interaction, no interaction a pool of stagnant water live room conversion can never be good to go. Methods to increase interaction usually have the help of water army to open the topic and strong emotional discussion, send red packets, send gifts and so on. Anchor words can also be a point to improve the interaction rate!

Like and Follow OperationsAs a live anchor, you need to consciously guide the audience to praise and attention, you can carry out some words of promise, said everyone will point point praise after how many, or said that after paying attention to the anchor after how many, will give everyone what benefits, or the anchor himself will carry out what talent show, simple, normal some card points on the OK.

live broadcasting process

Focus on product presentation

Anchor in the live process to focus on the product in-depth display, live process to choose the product has selling point of the place for detailed introduction, show some details of the goods. In fact, it is also some details of the overall merchandise to slowly tell out to foreigners.

TikTok live or foreign live in fact with the domestic live or there are some differences, the domestic live equivalent of hawking a live broadcast, more lively atmosphere to get better, in the atmosphere under the auspices of a lot of people will be brainless order, this is not to belittle what, but just say a cultural difference. Foreign words you want to lively can be, but first of all to the overall details of the goods to tell him, tell him so that the audience first know what your goods are what, what made, what details of your goods, which and others are not the same thing. So this point need to pay attention to

Make good content

The second point is to do a good job of content, you can edit the content according to the product to create content, according to the product to edit some of the small stories, for example, you are selling jewelry, you can go to Baidu on the search there are a lot of small stories about jewelry, crystal small stories and so on some of the things you can make up some of the stories, for example, who who has crossed the who has been used, and so on, all of these things can go to say, the audience does not know in the end into the end, in the end with no use. know whether it's a done deal or not, whether it's used or not. Make a content hook stay. Because people abroad are actually very focused on form and meaning, romanticism. You can give your product a story, a cultural significance, with this meaning of the goods are more likely to attract foreign viewers, but also more likely to generate profits!

In fact, live is also the need for a lot of content, that live you anchor can not be the whole time there to dry ruffled yell, there must be a little bit of content, in order to pull out of the stay, pull out of the interaction, which will depend on the anchor's ability to see how the scene, the anchor's ability to see how the scene ordinary, then we have to look at the team's ability to prepare for the process of the live broadcast how the

Of course the root of everything, and most importantly your product. Your content is no better, your product has no aesthetics no demand nor attractive. In that case, even if the content is good, it may be said that it will not sell.

Interact well

The third point to do a good job of interaction, the live broadcast process needs to use marketing programs to do a good job of interaction, always pay attention to the fan's problem, appropriate chat some not about the product of the topic, pull up the interaction. You can ask him, what is the weather on your side now, etc., etc., what is new on your side some things, can go to chat some. For example, your side is now going to have what holiday, your side of the holiday is going to be how to live, etc., I this product is not to let you take back to send a gift to your friends, you think how my products and so on some of the issues to pull high interaction!

Well, this article is here, basically think where to write where, is the webmaster this time to do live to get some small experience, with you. Here is TikTok11.com, focus on TK!

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