introductory

Okay, now let's explore the second thing to keep in mind with TikTok: choosing good traffic. Before we discuss this, let's understand what it means to blindly pursue traffic. This concept is typical because many times, in our quest for TikTok traffic, we end up falling into the traffic trap, i.e., certain incorrect and bad traffic. Therefore, I must emphasize that we need to be vigilant in avoiding falling prey to bad traffic because certain traffic is of low quality, so we must learn to avoid them and understand the possible negative effects of this bad traffic and how to guard against them.

The blind pursuit of traffic

First, I will elaborate on which behaviors are blindly pursuing traffic.

• The first act: Deviate from the business model in pursuit of traffic.
• The second act: Due to lack of content power, paid traffic is chosen to compensate.
• The third type of behavior: Buy fans and likes.
• The fourth act: Follow others like crazy in hopes of getting back off.
• The fifth act: Carrying the work of others.

All five of these behaviors have the potential to skew your traffic.

Pursuing traffic and deviating from the business model

For example, the first scenario involves deviating from the business model in pursuit of traffic. I may say this in a pejorative sense, but people do do this in reality. Take rubbing hotspots as an example, rubbing hotspots is an effective behavior to attract traffic. However, if rubbing the wrong hotspot leads to a deviation from the user profile, the loss will outweigh the gain.

For example, assuming our target user group is women who want to learn jazz dance, it makes sense for us to offer jazz dance lessons. However, due to the sexy nature of jazz dance, it may attract a group of horny male viewers right? This group of horny males will stay on your live stream or follow your short videos, causing the platform to recognize that the users who like your content are more likely to be males, especially males who like rubric content. In this way, the platform may push your videos to this type of people, resulting in attracting an increasingly imprecise group of users, affecting the conversion rate of selling goods, which is obviously a very troublesome problem.

Lack of Content Power and Paid Traffic

The second point is that if the content power is insufficient, some traditional cross-border sellers will tend to make up for it by increasing paid traffic. However, this approach must be based on our deep understanding of content, i.e. how to generate high-quality TikTok content. This is crucial; if we don't even have a clear strategy and plan for content creation and rely solely on paid promotion, then traffic will drop significantly once we stop paying for it.

Buy Fans and Likes

The third point is to buy followers and likes. It is very common for many people to go for fans and thousands of fans in order to gain certain specific privileges, such as live streaming or trailers. But I want to tell you clearly that this practice is very often ineffective and dangerous, which may lead to your account being permanently banned.

Crazy attention draws back off

The fourth point is to follow people like crazy in order to attract them back. By following others like crazy in anticipation of following each other, this practice can and probably will end up with a thankless result.

Removal of other people's work

The fifth point is the removal of other people's work. Migrating other people's work is widespread, and there are still many more people who migrate videos, both in the past and in the present. But I must emphasize that this is the kind of behavior you can use to familiarize yourself with TikTok, but it is not possible to do it for a long time.

First of all, it is perfectly possible to rely on your own original content, on what you have filmed, which not only does not encounter difficulties, but also saves time. In this way, it is entirely possible for you to achieve a very high volume of playback, and there is no need to carry other people's works. Secondly, carrying other people's work is particularly likely to cause copyright issues, and don't think that moving from domestic Shakeology to international TikTok is free of copyright issues. With more and more people joining TikTok, if the content you ported isn't hot, it probably won't attract attention. But once it goes viral, the original domestic author may pay attention to you and use the original video to file complaints and appeals, resulting in your account being banned.TikTok takes copyright issues very seriously.

I have a friend who carried other people's work in the early days when he entered TikTok and ran a diamond painting program. At first it did not go viral and no one asked for it. However, as the project caught fire, the original authors and businesses began to complain with evidence. Eventually, his account was permanently banned and his traffic disappeared. Therefore, I sincerely advise everyone that the practice of porting videos has a certain level of risk these days.

It's also important to note that if you rely on moving other people's work for updates, do you rely on others for updates to your creations as well? What if you are not satisfied with the material? That's why you should learn to do your own filming and originality, so that you have complete autonomy over your own work and complete editing power and editing ability. That's the way to long-lasting success.

The pursuit of traffic leads to mislabeling

Deviating from the business model in pursuit of traffic can lead to the accumulation of the wrong labels. Let me cite a domestic example. There is a group in China that makes second-hand luxury live broadcasting rooms, which is very successful. He wanted very much to do well with the live room he was in charge of, so he picked a female anchor with outstanding appearance and asked her to sell second-hand luxury bags. However, a long time passed and his live room didn't take off much. The problem was that although the traffic performance was OK, the turnover effect was poor, and its GMV was much lower than other live rooms. He was puzzled and came to ask me for a solution.

He said they have a high end background in their live room, quality products, the right price, and good product color. Why is it that their turnover rate is low and the turnover data is substandard. Is it because this anchor doesn't fit the audience's aesthetic?

I say, you've got a great anchor that fits the aesthetic of your audience, but not the aesthetic of the audience you need. Why? I made a suggestion to him, I suggested he get a gay guy as an anchor.

Why a gay man? Listen to me slowly. The previous beauty queen was very pretty, and she was pretty good. But the problem is that because of her beauty and body she then attracts a lot of male users to stop by, and these male users usually don't buy used bags. Male users have a lower need to buy used bags. However, this residency behavior causes TikTok's algorithms to assume that users like this type of content and thus recommend it to more users with similar characteristics. As more of these types of users arrive, more of them will also be attracted to stay and watch, but these are the people who don't fit your conversion needs.

Then, over time, we notice a pattern in the data: most of the people watching your live stream are male, and while the browsing data of male users performs excellently, their purchase conversion rate is very low. When the percentage of male users increases, the overall conversion rate decreases. This phenomenon is called "reverse mislabeling".

As time accumulates, instead of bringing benefits, such account data reduces the transaction rate. This leads to the platform recommending more useless followers while those high-quality prospects are rarely recommended, which ultimately affects the account's ability to cash in on its decline. Hence, I enlisted the help of a gay man.

Usually, any normal male viewer can't tolerate this scenario and they slip away in very quickly and don't stay. This means that the system and the backend algorithms will quickly recognize that a male viewer is not interested in a particular livestream and thus avoid recommending that livestream to a male viewer. And female users usually do not have too much bad feelings towards the other gender homosexuals, and homosexuals will have more open expression during the communication with female viewers, and his various expressions will be more inclined to women and more attractive to women. Therefore, when the anchor is adjusted, we can correct the wrong labeling in order to update the data and make a new blooding of the account portrait.

Therefore, through the above examples, you should know that we should avoid creating "false prosperity" by blindly pursuing traffic. We shouldn't blindly attract people who don't belong to our target group, people who are not willing to pay for us. Doing so will not only accumulate wrong user labels, but also make the subsequent cash flow process extremely difficult. Whether you are a Darling or a Merchant, you should remember this, it is not enough to focus on the number of followers and airplay, because false prosperity is not real wealth. Traffic that doesn't have the goal of realizing cash is meaningless traffic.

Paid promotion built on content quality

If you burn money for traffic promotion in the early stage, and then you stop paying for the promotion, the traffic will fall off immediately, this is very normal.

I've tried this approach before, always trying to get results by spending money, but even with a large investment, you can't succeed if the content is of poor quality. What's more, this practice causes the platform to flag your account as having poor quality content, and once you stop paying for it, traffic drops off quickly.

So you need to think about one question: why should TikTok promote your videos? The answer lies in the quality of the video content and its ability to attract and retain users, which is the core reason. If you are unable to retain users and rely solely on spending money on promotion, then the damage will be done to the user experience. Users will feel that the set of content is not fun and interesting after watching it, and may even close the app directly, the damage is the TikTok platform itself. Once you stop paying for promotion, then the platform will not give you traffic? Obviously not. This means that a decline in traffic after paid promotion can only mean one thing: the quality of your content still has a long way to go.

Buying followers, following others frequently, and porting content is a mild case of wrong profiling, and a serious case of lower account weight. As I mentioned before, even if you check the weight of the video before moving it, it may trigger a violation warning and then infringement compensation.

This is so important that I need to emphasize it again. It's good to go after traffic, but it has to be the right, healthy traffic, and be brave enough to do the hard but right things.

Concluding remarks

As a matter of fact, TikTok is not difficult to operate compared to ShakeTok. ShakeTok has entered the era of paid promotion 2.0 or even 3.0. Without a professional operation team, without investing hundreds of thousands of dollars to let others operate for you, or without a lot of advertising, it's almost impossible to get a quick start on ShakeTok. However, on TikTok, we can start a number by purely natural flow, focusing on mastering the method of producing content.

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