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These days the webmaster and a TikTok advertising big brother talk a lot, learned a lot, including TK traffic commercialization skills and traffic optimization cast flow and so on, so share with you a little TikTok traffic mechanism, this site was originally established for the webmaster himself TK learning knowledge systematization of the blog, I am not what the big gods big brother, just may be earlier than most people into TK The first thing you need to do is to learn how to use your own knowledge. Skills may be out of date, but thinking will not, recently circulated TK face the news of the United States banned TK practitioners terrified, the day before yesterday's hearing webmaster also watched, but I know the big guys did not a panic, of course, this may also be the reason they have earned a lot of money The company's main goal is to provide a complete set of short video profitability system and process, as long as the short video dissemination method is still in place, they have a way to get traffic and cash, that is called a trick to eat all over the world. tk is gone, they will not switch to ytb? You can consider YouTube, it opened only in February this year, the short video advertising model, its profit model has gradually clear, as the world's largest video platform, the traffic, tsk. The company's main business is to provide a wide range of products and services to the public.

I. The business value of TikTok videos

TikTok's algorithm has four main goals:

①User value
②Long-term user value
③Creator value
④Value of the platform

But its ultimate goal is to pass Improve user retention and Total time spent by users each time they open TikTok to increase daily active users.

According to an unofficially released document, "TikTok Algo 101," TikTok recommends videos based on the video's access toNumber of Likes, ,Number of comments, ,Play time of the videoandDid the viewer play the videoFour dimensions are used to rate each video, and the specific formula is

Plike×Vlike + Pcomment×Vcomment + Eplaytime×Vplaytime + Pplay×Vplay

P Like*V Like+P Comment*V Comment+E Playtime*V Playtime+P Play*V Play

The recommendation system scores all videos based on this formula and pushes the highest scoring videos to users (with associated tags) first.

Similarly, if you place TikTok ads, you are placing the video to the audience who are interested in the product introduced in the video, and further leading and enabling the consumption behavior. This is the commercial value of video.

Second, the factors that affect the TikTok algorithm

1, user interaction

The TikTok algorithm is very similar to the Instagram algorithm in that it places a lot of emphasis on how users interact on the platform. In other words, it looks at the user's behavior on the platform to understand their preferences. User interactions will mainly consider the following 8 Key data indicators:

Users like the video - Likes
Videos shared by users --Turn
Accounts that users follow --Off
User-created content -Tags
User-posted comments - Comment
User-added videos to favorites - Tibet
User hidden creators -loathe
Videos marked as "not interesting" by users -evil

To further narrow down a user's interests, TikTok also considers how many videos he or she has watched.

Watch the full video is an important user interest metric, which means it is given more weight in the TikTok algorithm.

In addition, the algorithm favors creators that users interact with frequently over creators that users follow but have zero interaction with.

In response to this information, we can then have the number raising periodTargeted number raising

2, video information

In addition to the user's activity, TikTok considers video information to identify topics and then evaluates the topics of interest to the user. It usually considers the following 3 video details:

① Title

② Hashtag (tag)

③ Sound (Music)

3Device and account settings

TikTok will also consider usersEquipment usedandAccount SettingsThese factors are primarily used for data tracking to optimize application performance, and not as metrics for content recommendations.

The main factors that TikTok considers regarding device and account settings are.

① Equipment type

② Country setting

③ Language Preferences

4, ,TikTok What the algorithm won't recommend

To continuously optimize the user experience, TikTok excludes certain content from users' For You recommendation pages to ensure that users don't continue to see the same videos or videos that clearly indicate disinterest.

The types of videos that the TikTok algorithm will not recommend are as follows:

User Already seen The content of
Garbage Content
Repeat Content
Users marked as "Not interested" content
PresenceHarmfulInformation or disturbing content

Third, how to crack the algorithm to create explosive video

2, produce short and precise TikTok Video

The TikTok algorithm focuses on whether the user watches the video in its entirety, so in order to increase the video completion rate, the content and length of the video needs to be asStreamline and shorten.

One can try to keep the video intact with the complete presentation of content and creativityIn 15 to 20 secondsBetween the two, it makes the content of the video more powerful and straightforward.

3, Use Popular Hashtag(Borrowing tag traffic)

Use popular in TikTok videos Hashtag is a great way to increase its frequency of appearance on the relevant user's For You referral page.

This is because Hashtag is an important indicator for the TikTok algorithm to recommend videos. Any user who watches or creates a video with a specific Hashtag is more likely to see videos with that Hashtag in the future, so using Hashtags makes it more likely that the video will appear on the target user's For You page.

4, the use of popular effects and music (borrowing music flow)

The report shows that when brands use TikTok in their videos User's favorite songsTikTok users of 68% remember a brand better when they are not. In addition, those with 58% feel more connected to the brand, while those with 62% are more interested in learning about the brand.

Secondly, popular effects and music can bring to the videoMore traffic.Because whenever a user likes a video, the TikTok algorithm will suggest other videos with the same music or effects.

5The golden three seconds to grab the audience's attention

Since completion rate is an important indicator of user interest, TikTok usually favorsEasy to digest, SuitableBrainwashing Loop Playas well as catering toShort attention spanof users of the video. The statistics show that:

Of all the top clicked TikTok bids, nearly 63% The ads inEx 3 secondsHighlighting within itsKey information or products; Open withStrong emotions(e.g. surprise) of TikTok Video will bring more content than content that begins with a neutral expression 1.7 The video has to be viewed within the first 3 seconds. Therefore, the first 3 seconds of the video must be captivating to watch.

6, with the help of Spark Ads

Objectively speaking, whether doing TikTok group control, or handling, starting number efficiency is very low, not to mention conversion. Therefore, for new sellers, the Spark Ads It is a good shortcut for businesses to promote videos from TikTok accounts through advertisers.

You can promote your own TikTok Account videos, you can also promote videos from other people's accounts. For example, if a businessman conducts Netflix marketing and a Netflix posts a video on his account, and the businessman feels that the video performs well, he can obtain the authorization of the Netflix and increase the video play through advertising, and most importantly, he can directlyHang landing page links for high conversion rateThis is one of the advertising plays.

Using Spark Ads to place native videos resonates more with users; compared to Promote, Spark Ads can be set up with more data than tags.User capture is more accurate.Also, Spark Ads uses videos from the TikTok account, and all views, comments, shares, likes and follows during the promotion period are weighted to the TikTok account.

Summary: Mastering "understanding of human nature", "tendency to boredom" and "cultural sensitivity"; you can quickly master TikTok The traffic password.