"15% consumers use TikTok to learn about online shopping products" "TikTok users are expected to exceed 1.5 billion by the end of 2022" and other aspects of TK and cross-border e-commerce news.

Thinking that the subsequent influx of players into this track will certainly be more and more, and there will be a wave of attention for cross-border and TikTok. It's also been a while since the website was updated. This decided to put together this outline style TikTok article. One is to help subsequent players who want to enter TikTok have a more general understanding. The second is also to have a sorting and review of what has been done during this time.

The title is too exaggerated, the tutorial can not talk, nor is it babysitting level, but for the white guy who just entered TK, the goal will be a little clearer and can take fewer pits. I hope that this article is sorted out and can give some help to the new players who are going to enter afterwards. If there are omissions or deviations, please bear with us.

This article has a total of 20,000 words, long and long, I hope interested friends can read it, after you will have a basic understanding of the big framework of TikTok

Full text

I. About TikTok

TikTok was released in May 2017, and the TikTok Shop opened in April 2021 for small local stores in the UK, and in June 2021 for cross-border stores; the overall GMV in the first half of 2022 has exceeded $1 billion, which is comparable to its volume in the whole year of 2021, among which the Indonesia market accounts for the largest transaction volume, with the highest average monthly GMV reaching $200 The Indonesian market has the largest share of transactions, with the highest average monthly GMV of $200 million; the UK market has a monthly average of $24 million.

TikTok's environment is more open and the market is wider. It can reach users all over the world, and it is understood that TIKTOK has set a goal of achieving a GMV of $47 billion (almost 3 trillion RMB) in 5 years. It is also enough to see the ambition and determination of Byte.

And TikTok has a relatively low barrier to entry for newbies. You just need to be able to use English to communicate with foreigners without barriers and have 2-6 hours of live streaming per day. In the preparation of a few thousand dollars to set up the live scene and purchase equipment and samples, etc.. And live streaming is scalable and sustainable. Different from short video, short video may suddenly explode one day, out of a lot of single, but this is very difficult to predict and control, and the conversion of short video will be relatively low. Live broadcast can be interactive with the anchor, the user for the live room will also produce a certain stickiness, live this week out of hundreds of single, next week even if the decline will not be a single, which gives the operation enough time to adjust, and the official logistics support for businesses, the goods policy is also to promote a great deal of strength.

Although TikTok's traffic accuracy still needs a little time, but I believe that there is a completed closed-loop model like Jitterbug in front as a case study. tK can also steadily catch up.

Second, TK common ways to realize

TikTok ADS
BTT mode
Pod Mode

2.2 Free Traffic
TikTok Creators Fund
TikTok e-commerce model
TikTok live mode
TikTok Affiliate Model
TikTok advertising affiliate model
TikTok private domain chat single mode

2.3 Others
TikTok Training
TikTok auxiliary tools
TikTok operation & selling number

Because this article mainly explains the short video and live and private domain, so this chapter will not go into detail. If more people are interested, you can update a separate article later is a more detailed explanation of the above realizations.

III. Pre-preparation

I saw a story or an interview before, the general content said how Elon Musk is how to reduce the cost of rockets to one tenth, the main point is inseparable he will break down the goal. For ordinary people is unimaginable things, but was completed by him. Telling this story is not to let everyone to build rockets, just that it contains a scientific and interesting management method.

OKR system and SMART principles, here I will not elaborate. The general idea is that we should clarify a goal and then break it down into one executable and quantifiable step after another. Through the focus of the goal, the establishment of the scale, the habit of review. Let the probability of success become much higher. Whether for the individual or for the team just to start is very important. Remember that the team should not be unclear goals are not unified, we reach a consensus to twist a rope to have a chance to smash the water, or a scattered, difficult to achieve great things.

Then, for the newcomers, the first thing is to have an outline and framework understanding of TK, so that the abstract matter of doing TK becomes: to select products, to build the network environment, to prepare information, to prepare short videos, to build a live room, and so on and so forth such specific things. Then according to their own or the team's ability and preference to pounce on the direction of advantage.

3.1 Preparation

Preparing the phone

iOS settings on the phone

Unplug the phone card
Restore factory settings (recommended for brushing)
Close Positioning
Turn on restricted ad tracking
Personalized ads need to be turned off for iOS 14
Change the language to the language of the corresponding network address
Change the time zone to the time zone of the corresponding network address
Change the region to the region of the corresponding network address

Points to note

The node IP address and time and language all need to correspond consistently, otherwise the artifact degree will not be 100.

Download Little Rocket Shadowrocket requires US ID

Prepare mailbox

outlook mailbox can directly register themselves, the account is relatively small, then directly use this is good, register a few spare in advance, we are using the outlook mailbox. No problem at all.

Gmail mailbox own registration seems to be more trouble, according to my contact down, some players who do automatic batch matrix are directly purchased mailbox, anyway, also cheap. Can spend a small amount of money to solve things, do not toss their own, or waste time may be followed by other problems.

Prepare account number

Here ready to be divided into two pieces to prepare, one is Shopify stand-alone site a TikTok small store. Because some students may not do Shopify will not need to prepare these.

The webmaster is also out of this tutorial, interested friends can pay attention to the next.

TikTok shop

payoneer 派安盈（p卡，官方指定收收渠道，早期亚马逊官方推荐的收收平台，最早一批做跨境收收平台之一，注册后用来给商店收收用。 (The registration process can be seen in the crooked cat cross-border tutorial, the webmaster wrote a very detailed.)

shopify standalone site

Here is an example to Shopify, independent station there are many platforms, we do not necessarily have to use Shopify, there are some domestic independent station platform is also very good, and Chinese customer service can be docked to solve the problem.

Sign up for a PayPal account (used to collect money from independent sites, corporate accounts are quite troublesome and need to be prepared early, another point is that new PayPal numbers are easily blocked.)

Sign up for store small secret (order processing erp, to connect Shopify and logistics system, of course, with other erp is also possible. (But store small secret is free, or recommended.)

Fourth, the selection of products

A saying in the industry is "seven points by the selection of products, three points by the operation"

When I first came into contact with this industry, my understanding was that everything, since everything exists, must be reasonable. No matter what the product is, no matter what the price is, there will be people who want and need it. What we need to do is to connect the product with the people who need it. As long as the front end has a large flow, then eventually in the funnel model, there will be a transaction.

Later on, it was understood that the selection of products is the most important thing in the e-commerce with goods project, is also a very test of skills and experience of a ring. The selection of good selection, the back of each step will go relatively easy.

The product is interesting, useful, or cheap before the user will be interested in watching the video through or staying in the live room to complete the order. It is always necessary to have a point that can impress the user. Because someone placed an order, so the platform algorithm feels that this live room or this video someone like, and thus pushed to a larger pool of traffic. This way the funnel model forms a closed loop. There is the initial make traffic, watch, click, deal, push traffic, watch, click, deal, continue to push traffic .......

Instead, we have to take a particularly niche item and forcefully sell it to the unwanted masses. It's not like we are manufacturers or anything, there are fewer options, and it's more complicated to try to reopen the line. We are just people earning the difference, and the ultimate goal is to make money, so shouldn't what sells well sell what should sell?

But niche products are indeed very good if they sell out, because this is a small track, not so many people and you compete. But what if they don't make it? For companies and individuals it becomes a gamble.

The first thing we need to do as a player who has just entered the game is to select the easy-to-sell items and complete the whole process to form a closed loop from 0 to 1, which is the most important point. So that there is positive feedback, you can continue to optimize and iterate on each step of the process, the team members will also have confidence and motivation.

4.1 Selection ideas

The first thing we need to understand is that users on TikTok are often in a state of entertainment and recreation when using TikTok, not shopping. This means that if you want to stand out from the competition, you must have a very strong distinctive and unique value that will make people see it and create the urge to buy.

Impulsiveness is the most prominent feature around TikTok selection!

4.2 Primary selection strategy

The most important thing to sell goods is to understand the psychology of the target consumer, you need to infer the needs of consumers according to their own product characteristics, so release video content, to fully display around the goods, content verticality is very high, and through the video subtitles, the title to guide the user, tell him where to buy.

And positioning and selection, in fact, is to answer 3 questions:

For what people
By providing what kind of services and solving what kind of problems
What products to sell to target users
The first two questions are to answer the positioning, and the third question is to answer the selection.

The most basic three steps are:

The first step: first determine a target user group you want to do

Step 2: Find this target user group their needs

Step 3: Then break down the categories and find products that match high according to various methods

Before the specific selection, you also need to have a general framework of TikTok's selection ideas, specifically the following six areas:

4.2.1 Amount

Generally choose goods from $10-60 USD. Because the profit margin of goods below $10 is relatively low, often logistics costs will take up a large part, while goods above $60 have a poor conversion rate on TikTok due to the high customer unit price, after all, the overall business environment of TikTok is still immature and has not yet cultivated the habit of users to buy goods on TikTok.

4.2.2 Logistics time efficiency

This is mainly for merchants who do Drop shipping (one piece shipping) mode. If the shipping time is too long, it will affect the user's experience, which will have customer complaints or bad reviews. The most direct impact of a customer complaint is the collection account. If the user chooses to return the goods because of the long waiting period, the cost will also rise, and it will be difficult to control.

Independent station transactions are regulated by the collection account, easy to cause problems with the flow of funds Do TikTok e-commerce, often using independent stations (shopify, wordpress, etc.), rather than third-party platforms (amazon, ebay, etc.). Open an independent station is very convenient, you can directly 0 yuan to open a store, but also do not need to pay a certain deposit as stationed on the platform, so the independent station is more difficult to regulate. And independent station transactions are supervised by the collection account, if customer complaints, is a complaint to the collection account, such as PayPal account, stripe account, directly in the collection account to freeze your funds, which is easy to cause problems with the flow of funds.

Do TikTok small store on the logistics time will be more strict control, deduct store points, serious closed store or a day can only sell a single.

TikTok official cooperation logistics is Wansei logistics, but because many cities do not have Wansei collection point, you need to send the goods to Wansei warehouse first and then they send out. This process will increase the time limit, must pay attention to control well.

4.2.3 Market Size

New players, it is recommended that the initial selection of products in the market size of the larger products, first through the market size of the product to understand the characteristics of the TikTok platform users, such as the selection of richer experience, and then look for other products.

4.2.4 Target Audience

Among TikTok users, 60% customers are under 30 years old, pointing to a young crowd, but young people often carry another label - relatively weak spending power, so one of the reasons why it is not recommended to sell high customer unit price products on TikTok.

4.2.5 Ease of availability in the market

TikTok short video products with goods often have novelty properties, this is because new and unique goods are rare on the market, easy to stimulate everyone's interest, not only can attract more viewers, but also conducive to conversion.

Imagine a scene, if you are brushing Shake Yin, found Shake Yin there is a pretty good goods, on second thought, this commodity downstairs convenience store, the price is similar, that generally do not choose to buy in Shake Yin.

Therefore, to choose some of the market is not so good to buy products with new and unique properties.

4.2.6 Customer price sensitivity

When users brush TikTok, they actually do not want to buy anything, they may just want to amuse themselves (if they want to buy something, they will go to the shopping platform in a targeted manner, commonly known as "people looking for goods"), but short video with goods is to sell him goods when he has no purpose to buy, commonly known as "goods looking for people".

So TikTok brings goods, often need to take advantage of the customer's impulse consumption psychology. If customers are too sensitive to the price of goods, then it will greatly weaken the impulse to consume.

As an example:

When you walk in the busy street, thirsty, want to go to the convenience store to buy a bottle of Nongfu Mountain Spring, the public perception of the price is 2 yuan / bottle, but the convenience store is priced at 4 yuan / bottle, I think most people will go out and turn left to buy 2 yuan, because for Nongfu Mountain Spring mineral water this commodity, the customer's price sensitivity is very high, the price fluctuates slightly, the customer will not buy.

If we change the goods, if you want to buy a cell phone charging cable, most people will feel about 10 yuan / a similar, but if you walk into a cell phone store, he said this data cable 18 yuan / a, I think most people will feel okay, not as difficult to accept as 4 yuan of farmers.

What kind of goods have low price sensitivity? One can focus on the following directions:

Commodity price perception range is large: beauty supplies, 3c accessories
High degree of uniqueness of goods: cat claw cup, novelty night light
Products are versatile but cheap: multifunctional scissors
Low comparability of goods: zippo lighter
High conversion cost of goods or services: Here we are talking about products that can build a moat.
For example, the team's products are apps or they have their own factories to make their own products, and then find ways to build up the conversion cost of customers so that it is difficult for them to use other brands of similar products after they have used your products.

As an example:

We have been using WeChat for a long time. If one day WeChat updates its new features and makes us feel very difficult to use, will we decisively give up WeChat and choose QQ? Generally not, because giving up WeChat means giving up all the contact information on WeChat, which requires a very large conversion cost, and at this time the customer will not be so easy to give up this product.

4.3 Advanced selection strategy

4.3.1 Visual selection method

This is a short video and even cross-border e-commerce field are very commonly used in the selection method, the principle is very simple, is a word - can give people a sense of surprise (in addition to look good what use no). The love of beauty is in everyone, both ancient and modern, both Chinese and foreign, so in many cases.

Good looks, is the value.

Recently often swiped on TK to a shot on the night light, with the music card point, the flow is very high, it seems that team also up the matrix. There is also the previous explosive sunset lamp.

4.3.2 Cognitive selection method

This type of selection method many people do, because it is really easy to make explosive, but still not very recommended to do, because the main principle of the cognitive shape selection method is:

Confusing concepts
There is a perception gap between the seller and the consumer on something
Giving additional value to goods

For example: there was a time when the girdle belt was very hot, whether it was domestic or foreign, many netizens were sparing no effort to recommend the grass. And this product is given the value of thin waist, weight loss. But in fact, the girdle was first appeared in the delivery room a postpartum repair tool, which is the benefit of poor perception.

And how do businesses promote it? "Put on our girdle, only need to adhere to the exercise for one month, you can lose weight successfully." The key words in this sentence are "exercise" and "one month". The value advertised by the merchant is often not effective in a short period of time, while its impact factors are also more, such as exercise, diet, etc. If there is no effect after wearing it, the merchant will say that it has not reached 1 month, and when there is no effect in 1 month, the merchant will say that you did not exercise scientifically and did not regulate your diet.

4.3.3 Trend selection method

This type of selection method requires sellers to be particularly sensitive to current events, market trends and have a particularly keen sense of smell. This requires us to pay more attention to overseas news, popular social media, etc. At the same time, not only to keep the information flowing, but also to have a certain ability to handle information, should think deeply and dig carefully.

For example: there was a news story before - you can be fined for using plastic straws, two key words "plastic" and "straw". If we were sharp enough, we could make paper straws, stainless steel straws, or even not straws, but a disposable cup lid that you can just drink from.

If our sense of smell is not so keen, not the first time to capture the business opportunity, stainless steel straws have head sellers, it is difficult to compete, but do not want to miss the trend, then do follow the sale - not that simple and brutal with the sale of the same product, but on the basis of the existing to make some innovation, made into color, made into a retractable portable, etc., creativity is endless. Do into the expansion of portable, etc., creativity is endless.

4.3.4 Practical selection method

This method and visual selection method is said to occupy a large part of the TikTok e-commerce selection, it tends to focus on solving problems, a product in the end can not practically help consumers solve a certain type of problem, unlike the visual selection method in the selection of just good-looking "vase".

Shooting practical five-step selection method

Step 1: Show audience pain points

Step 2: What is the product?

Step 3: How do the products work?

Step 4: Where are the products used?

Step 5: What is the effect after use?

4.3.5 Hot spot selection method

Use this method, to be more sensitive to the smell of current affairs and news, which is similar to the trend selection method, but there are differences; trend selection method of products is the trend of the future long-term plan, such as the introduction of large-screen smart phones, can not replace the battery, then the rechargeable battery will become a trend; hot spot selection method of products is often a wave, the time limit is very short, after the hot spot passed, the product will also decline in popularity.

The point that needs to be stressed is that the hot spot selection method is always fleeting, do not chase too much, and do not need to put a lot of energy into this, to hold if one day stepped in a hot spot type of explosive products, among the lottery mentality to do.

For example, the black community riots in the United States in 2020 was a very big hot spot. At that time, everyone's awareness of personal safety was enhanced and everyone felt safe with Q. At this time, we can think about what we can sell for this hot spot. The most direct is to sell Q, but it is obviously not possible, illegal things can not do. This is the time to think outside the box, can sell Q support peripherals? This gave birth to a pop-up product: the invisible Q T-shirt.

4.3.6 Niche selection method

A niche market is a market space occupied by a small group of customers with similar interests or needs in a larger market segment, or in human terms, a small but really in-demand market segment.

Niche-based products often have several advantages:

It is easy to become the head of the top1, top2
Become top1, top2 after easier to build barriers
Limited market capacity, there will not be a large number of competitors, after the establishment of barriers can enjoy the dividends of the niche market in the long term
However, one of the disadvantages of niche products is that, due to the limited size of the market, it is not possible to start a large volume for a short period of time, but only a long flow of water.

An example: pet tombstone

Pets have become an integral part of human life. When pets die, many families are willing to set up tombstones for them to express their memory, which is a very good demand point. Through research will find that this demand is not a large number, but a very small area in pet supplies, so you can focus on grabbing the head position and enjoy the long-term dividends.

Careful partners will find that we talk about in the primary selection framework, selection should be to choose a large market size of the product, here and say that you can choose the niche market products, which is not contradictory? In fact, it is not.

Niche market selection requires sufficient insight into the market in order to find a good entry point, if you enter blindly it is easy to hit a wall, so when we first enter the TikTok e-commerce or cross-border, it is recommended that we start with goods of large market size, from shallow to deep, and move steadily forward.

V. Network environment

5.1 Explanation of terms

To simulate an overseas Internet environment, we often rely on a proxy server to disguise our IP node as the IP node of the corresponding target country, so it is especially important to have a secure and stable Internet line and IP node.

Airport

Airports, that is, by some service providers by renting overseas servers to build a good Internet line and nodes, and then share the way to package billing or traffic billing sold to ordinary consumers. Since it is shared, some small airports will inevitably experience network congestion or instability. Specifically for TikTok's operation, it may be that because the account of one of the people sharing the IP is identified by TikTok as not normal overseas user content, it is also ported and copied, causing other users using the same IP node to be implicated.

Static IP

The IP address is fixed and will not change back and forth, so you can test the IP address every once in a while.

Native IP

It is your IP registered address and the address where the server room is located is the same.

Self-built nodes

Go rent your own overseas server, choose your own line, and build your own Internet node. By not relying on the airport's service providers to build their own IP nodes, you are less likely to have the problem of many people sharing them. That doesn't necessarily mean it will be stable, as it may soon be discovered that your IP is g-wall blocked.

Because the g wall has been these mainstream overseas server providers to focus on monitoring, so not until t comes to check you, you have been strongly intercepted down, so for many newcomers, their own to figure out and try to build their own IP nodes may not be worth the loss, rather than looking for a stable airport node to come true. Of course, if you are a technical control, knowledge of network communication is also relatively well understood, you can try.

Some service providers do not support changing nodes, so if you are forced to buy a new server. Some of them will charge a separate fee for replacing the node.

Soft Routing

Soft routing is a router that has been modified and commercially available to buy the civilian commercial routers are different, often with excellent performance a soft route can be understood as a small computer, and can even install an operating system on it, soft routing and router flip q the same, but also can drag home to achieve all the network devices at home flip q. Not only limited to only proxy application layer traffic performance, and compared to ordinary routers to The disadvantage of soft routing is that it is slightly more expensive.

Gateway mode flip q

It can be understood as not needing an exclusive device, but through a computer above the software running to achieve the function of the router, a little like the more soft soft route, there is a representative is flash under windows or MAC system search, this flip q way can take over all the devices in the LAN, while flip q including solve the just mentioned some software traffic does not follow the The system agent rules, not to go flip q software problem, at the same time it is exceptionally easy to operate, whether switching nodes or debugging than the router or soft routing efficiency to be higher, because we directly operate the software on the computer, rather than the router background.

TIKTOK Live Line

IntiktokOn live requires our line to do low latency and very stable, can not be a card a card live, or the risk of dropping the line at any time, and then only off-air.

Dedicated line this explanation is more complicated, in short, is the best is live dedicated line, can avoid being walled as well as can do low latency. But the price will also be higher, generally large airport service providers will have channels and qualifications can be purchased directly from the Telecom Unicom secondary distributors line will naturally be cheaper.

Software FQ

Most of us ordinary people basically use the software FQ method by downloading an app like shadrocket (small rocket) clash to configure our Internet nodes.

Router FQ

Router FQ can be simply understood as flipping the FQ software deployed on top of the router, then all devices connected to the router can be flipped together q

Router FQ has a distinct advantage over software FQ, that is, it can be applied to those network devices than cannot install FQ software, such as Apple TV, Xbox, etc.. The disadvantage is that the CPU arithmetic power of the router is generally smaller, which may lead to lagging situation of the network.

Other

Because the ladder is more sensitive, here do not do a detailed explanation, you can find their own channels and programs. So here is only an explanation of the vocabulary on the network aspect of the process of doing TK. In order to avoid confusion when hearing these words, do not know how to choose.

Six, TK small store

Because the application for the small store and the official rules are always changing, so register the small store these I will briefly bring. The specific in the TikTok shop see the official announcement or fly book official group to understand on it.

6.1 Types of small stores

It is mainly divided into cross-border small stores and local small stores, while we mainly do cross-border small stores.

Cross-border small stores are further divided into European market and Southeast Asian market

European market is the current mainstream of the UK small store, generally are first open the UK small store and then meet the requirements to apply for a fixed invitation to the second store or global market.

Southeast Asia market is Thailand, Vietnam, Malaysia, Philippines, Singapore

Application for a small store is very troublesome, sometimes the requirements will be very strict need to wait a long time, after the application is also required to pay a high deposit.

People can also get the whole project off the ground first by hooking up with mcn.

The most important thing is that the whole process runs through first. Earn 1 dollar first.

6.2 Collections

The collection on TikTok is done with payoneer, the official designated collection method, which can only be used.

Here's a tip, you can sign up for payoneer first, because payoneer has a thing called "olive branch program", it is from payoneer's channel to apply for TikTokshop, the speed is much faster than directly from the official channel application.

But the application here is the general store oh, fixed invitation can only go to other channels.

6.3 Logistics

TK small store logistics is also the official designated, Wansei Express

6.4 Other

Other for TikTok small store has nothing more to say, the official documents and courses. As well as the information on the fly book is really super detailed, really quite admire the operation of TikTok, a variety of cases and methods.

Once you have a general framework and understanding, you can just search for official information based on keywords. I don't need to say more here, otherwise the whole article will become more very lengthy.

Seven, Shopify stand-alone site

7.1 Collections

Receiving money is the most important thing in doing cross-border e-commerce, or even if you sell 100,000 1 million, the money can not be withdrawn that is not yours.

7.1.1 PayPal

Generally speaking, you will first register a PayPal to use, but PayPal is too easy to be blocked, if it is a regular business, you just need to submit their own compliance business information, upload a few times and then raise the number, with the back of the order stability, the account will not be prone to problems. But the early stage is very tortured.

PayPal collection will not incur credit card collection fees, but PayPal will have PayPal collection fees: $4.4%+0.3 USD. For example, if order A is $100, the PayPal collection fee for order A is 100*4.4%+0.3=$4.7.

7.1.2 oceanpayment Qianhai

The quoted price is 2000 access fee + 5000 annual fee
The advantage is that there are quite a lot of payment methods supported

7.1.3 Air cloud sink

Need a Hong Kong company
Including Shopify payments and Paian Ying collection independent site are required to foreign companies or Hong Kong business license.

I will not introduce the others one by one, I will put on several cross-border and do TK e-commerce common navigation pages in Chapter 11, teaching people to fish is better than teaching people to fish. Everyone should do their own research and choose the right one for them.

7.1.4 AB station collections*

The user sees Station A, which is the special product we sell, but the user will jump to Station B to pay when he pays. All the products on Station B are some general goods, and the user can't reach Station B except when he pays.

Because some special products through Paypal collection is easy to be blocked, credit card channels do not dare to receive, in this case there are big brothers to study the AB station play.

This Paypal collection records, will only show that the user purchased the products of the B site, generally 1 A site corresponds to 50 or 100 B site, plus several Paypal or credit card acquiring channels in turn to collect money, to minimize the risk of collection.

7.2 Logistics

BTD International Logistics, Delivering Four Square, Polar Rabbit International, Shunfeng International, Flying Rabbit International, Wansei Express, Yanwen Logistics, Yuntu Logistics ....

Logistics is really too much, the main difference is the timeliness, the basic cost, whether their own city has collection and so on. But it is still recommended that you choose a large logistics company is more secure.

The general players who are new to the game will find a lot of advertising when they add official groups or some communities are logistics and nodes. The TikTokshop only goes for 10,000 colors.

7.3 Independent station play

7.3.1 Explosive product station

The advantage of a pop-up site is that we can upload dozens or even thousands of different types of products on the same site, allowing us to test the products quickly without having to build the site repeatedly, saving a lot of time. Of course, the disadvantage of a pop-up site is that it is lower than a vertical site or a single product site in terms of gaining customer trust.

Although there are still many sellers who rely on pop-up sites to earn good orders so far, but from personal experience, vertical or single product sites have a better chance of success. Therefore, it is recommended that once you have selected a good product through the pop-up station test method, you can create a vertical station or single product station around your product in the first place to convert as many potential customer orders as possible.

7.3.2 Vertical Stations

Vertical station, although the same as the pop-up station can be shelved many products, but these products are often part of the same vertical category or market, the benefits of vertical station is that we can later relatively easy to gradually transform a vertical station a brand, but also to the customer upsell some other products that may be of interest to him.

Secondly, creating a vertical site can also save us some time. When the products under a vertical category can not get a good input-output ratio, we do not have to rebuild the site, but can quickly switch to another product of the same category for testing. However, we also need to be clear that the vertical station is in the middle of the pop-up station and the single product station, its disadvantage is that it can neither test a large number of products as efficiently as the pop-up station, nor can it gain the same brand trust as the single product station. As a newbie, unless there is a special reason, it would be more recommended to start with pop-up stations and single product stations as a priority.

7.3.3 Single product stations

The single product site is, in my opinion, the best combination with TikTok ad placement

In the past period of product testing results, the conversion efficiency of single product stations tend to be higher than the general pop-up stations. The biggest drawback of single product stations is the low efficiency of testing and the repetition of building stations is very costly, but in the end it is all worth it.

If you want to quickly establish positive feedback, first find the hand on TikTok with goods, recommended that you can work with people who already have an independent station, you to attract traffic, he will do the undertaking, earn commission for carrying goods.

7.4 Independent Station Operation

Imitation is the best teacher, if you want to do a good job of independent station, you can take a closer look at this guide.

Whether it's Instagram or Facebook or TikTok's short videos or live streaming or private domains, all of these platforms are just one of the channels to attract traffic.

The ultimate goal is to drive traffic to a private domain or independent site and then complete the transaction. This way the whole process is divided into three steps in terms of the general framework, lead generation + private domain + independent site deal.

This guide is mainly to explain the site analysis and off-site analysis of some methods and ideas, how to find the benchmark independent site, we can even optimize the way through SEO to increase their independent site in the search URL ranking. You can also attract a part of the traffic. Then this imagination is also great.

VIII. Private Domain

8.1 What is a private domain?

The difference between public domain traffic and private domain traffic, as an example, like Amazon, Tik Tok, google these are part of the platform traffic, is public.

Even public domain traffic is paid, such as Baidu, google, FB, if you go to search for a certain keyword, displayed in front of the natural ranking display and bidding ranking display around this keyword.

On the contrary, private domain traffic belongs to a relatively closed pool of users, which is our own resource and can be used repeatedly at our own disposal.

TikTok is a huge traffic platform, and in the past one to two years, TikTok has become a social platform that has exploded around the world, breaking 1 billion monthly users and even surpassing traditional social media giants like Facebook and instagram.

In the face of huge amounts of free traffic, the private domain play came into being.

The private domain play in TikTok is that we use the short video or live traffic burst, to divert users to their own built Line, WhatsApp, Facebook, Instagram and other community tools, directly have repeatable, low-cost or even free access to users, through the private domain management and users to form a long-term relationship, through a series of product introduction Through a series of product introductions, and a series of words to guide the final transaction.

At present, the mainstream play in Tk, or independent stations or small stores and other traditional forms of bringing goods, but with the gradual closure of the Tk and the cross-border store just launched a high margin, some categories of margin up to 4,000 British rust (equivalent to 32,000 yuan). In the UK small store consumption habits have not been fully developed, the low unit price of small stores in Southeast Asia, independent station video conversion, low repurchase, the advantages of the private domain play is reflected in the following:

1. Pond competition is small, the user is not good to compare prices
2. Large profit margins, how much money you make up your own mind
3. Strong repurchase, long-term income
4. Development of agents, laying the bill

The private domain is equivalent to catching fish from the sea and putting them in our own pond, and raising them to a certain level so that we can sell them, or generate value from the big fish giving birth to the small fish.

Most of the independent stations and small stores are one-shot deals, it is difficult to sink the users, and the repurchase rate is low. But private domain is different, as long as the product and service quality is hard enough, then the repurchase is great. For example, if we sell a watch, the cost is 400 RMB, but if we sell it through a private domain, it is 400 knives or more.

8.2 What do private domains sell?

Because after the traffic is introduced to the private domain, we need to build trust with the users, and this process usually takes a lot of time, especially when there are many inquiring users.

So our product profits need to be high enough to cover the cost of labor, and usually these products are characterized by poor information, poor resources, high premiums and high repurchase.

A few examples:

High customer single products: 3C, luxury goods (bags, shoes, watches)

High repurchase products: into hidden products (electronic y, q fun products)

Customized products: Graffiti shoes

Faith-based products: Tarot cards, Buddhist beads, strings, transit crystals

8.3 How does TikTok drive traffic to private domains?

8.3.1 Short video content

Tik Tok is a short video platform, the most important source of traffic is video traffic, here it is necessary to decide a good video presentation.

For example, if you want to package a factory, your content can be a factory assembly line, highlighting your professionalism and product diversity and uniqueness, so as to attract more B-sided users; if you want to attract more C-sided users, show more details of the product, and use more exaggerated and quirky ways to attract users' attention.

Because the short video after you break the traffic circle for the global users, so short video is also the fastest way for the vast majority of people to contact the private domain. Content also needs to be changed according to the product, as well as the platform ecology, if only a simple display of products, in fact, it is difficult to attract users.

Here are a few examples of short video content to show you:

A. Directly hit the pain point

The partners who have done short video know that short video has the golden three seconds principle. In the first few seconds of the short video to grab the user's eye and brain, directly tell the user, my product is to solve your XX problems and born, as long as the use of my product, your problems are solved.

TK short video with goods is about new, strange, special, the earliest to do bubble Q and toy Q, is to rely on new and strange burst single.

When doing the luxury private domain attraction, is to put a lot of bags in a large box, said this is the "neighbor" entrusted me to buy him a blind box of bags, the audience will be curious and triggered to stay, followed by leaving a hook in the video "if you also want to find me.

B. Subverting perceptions

The subversion of perception is the same product quality, price, use and other characteristics, and the user's brain has the concept of the exact opposite.

For example: the same product in the eyes of foreigners itself is very expensive or usually can not afford, but your price is far below their perception of the price, the user's desire to know will easily drive them to understand your product.

C. Strong contrast

The difference between before and after the use of the product, just like in TikTok is very hot on a white, diet pills these products, his a product formula is "before the use of the state + show introduction products + how to use + after the use of the effect", a strong contrast can make users curious.

If it happens that the user also has this trouble, they will look in the comments section to see if it has been useful, this time we just need to do a good job of hooking and control comments, when the user has a certain sense of trust will take the initiative to add you.

D. Storytelling to establish a persona

Many foreigners love to listen to stories, many foreigners sell well on TK, not how good his products, but his good storytelling.

For example, @woofpalace and @Investmentjoy these two accounts, they are simply two tk session storytelling cash ceiling.

The former mainly does pet custom necklaces, through short videos about how to run her "SmallBussiness" on TikTok, the daily orders received and the story between customers and their pets to make a touching short video, and because of competition from Amazon and other similar products led to their own business by the impact of The impact of Amazon and other similar products that led to her business going bankrupt (selling misery), and managed to gain more than 500,000 followers and countless orders on TK;

The latter is to teach people to make money by way of courses, to their own private domain to attract traffic to sell self-service beverage machines, washing machines project, you can see his work and work cover all inseparable from the money, the video content is about how they make money and each time the money, his profile also said he grew up from poorkid (poor children), close to the public at the same time invisible and established a personal image.

E. Derivative content

For example, if you make a string of Buddhist beads, the main focus is actually on religious beliefs

The usual release, it can be about the origin and spread of Buddhist culture process, you can play the name of faith, the user will be guided into our circle slowly transformed, in the circle we usually release the string can be combined with Buddhist allusions, and then attach a certificate of enlightenment, faith value directly pull full.

Of course the above are just some typical cases, each method is superimposable, such as hitting the pain point + strong contrast + subversion of perception, which is the formula used by most of the current products with goods.

8.3.2 Comment section interception

We should often have brushed on the shake, there are often hot comments under some of the big V's video comments, we can leave a message under these hot comments, so you can also get some exposure.

Often referred to as "god comments", the same logic is also to gain more exposure.

8.3.3 Reciprocal private messages

The current private message function of TikTok requires two people to close each other to private message.

We can run to the bottom of some related videos, looking for some people who are willing to buy to follow him, or follow the fans of similar counterpart accounts. Foreigners generally have the habit of returning to the off, about two or three out of ten people can return to the off.

After the user returns to the gate, we can send our own self-introduction and contact information to the other party

8.3.4 Live streaming

The live room can be highly interactive with the user, the homepage hangs the link, the live room introduces the product, and the user is guided to contact the homepage customer service to place an order through the backdrop and the live room sticker.

8.3.5 Tag recommendations

In the process of posting videos, we can add our own video tags, so that when users search in the search box, our videos will rank higher than other peer videos without tags added.

All the above ways are TikTok's traffic entrance, the traffic size of these channels is roughly ranked as short video > live > mutual shutdown private message > comment section interception > tag recommendation.

8.4 How to make a deal in private domain?

8.4.1 Private Domain Tools

WeChat "Overseas Chinese
Line "Taiwan, Japan
kakao talk "Korea"
WhatsApp "Europe, America, Southeast Asia
Instagram "Global

8.4.2 Precautions

Each country has its own consumer habits and beliefs, so if the product you intend to make is faith-based or high-end customized, you'd better research the local consumption power and religious beliefs first.
Payments: It is not difficult to do private domain selling things, the hard part is how to get the money back. When collecting money with PayPal, we should pay attention to the fact that we send bills to users, not users directly transfer money to us like this, direct transfer is risky, if the product is more sensitive, the user also notes what products have been bought, this Paypal is easy to cool.
When the traffic comes in, although most of them are accurate fans, but still need to be like a funnel to continuously screen the users. The first layer is the auto-response screening, the second layer is the inquiry screening, when the user asks how to ship with how to pay, the chances of this user placing an order is high. We can then tag the user to facilitate follow-up, in the first layer is screened out of the user, we can also be appropriate to give some discounts to stimulate the user's desire to spend. Many foreigners like to be greedy for small bargains.
When you download WhatsApp you can download the business version, there are some very useful features in this version of the business tool. For example, auto-reply and so on.

Nine, short video

"Imitate first, then surpass"

9.1 Original Videos

TikTok videos are generally divided into two types, original videos and second-created videos. The former is relatively more difficult, but grows very strong; the latter is relatively simple and suitable for the time of introduction.

If you choose to make original videos, then for a creator who is just starting out with video content, it is recommended that you try to imitate first when you start out, and make your first video by imitating it, and then gradually start being completely original.

In general, the basic steps for producing an original video are:

Find quality accounts in the field
Build a library of pop-up material
Make your own video by imitation

9.1.1 Brush a lot of head account learning

Understand the target user group by brushing the video
In fact, the videos that TikTok recommends to you will not be limited to this product, but will also recommend videos that such users are likely to like, from which you can get a glimpse of what else your target users like.
For example, during the process of brushing the video, we found that there is a great overlap between the 7-15 years old children users of the decompression board and the users who play roblox games. So the music material related to the roblox game video can be used with good effect.
Understand the tastes of the target users: which colors and styles they tend to prefer for similar products. Through the video content, the number of plays, comments on the content can be understood. This is very important! Decide if the sample you buy later is the one that the user will shout "I want".

Learn how to improve the probability of video explosion
After seeing a good account, look directly at his video list with millions of plays and analyze what are the characteristics and what are the differences with other ones with less plays.
Brush the video on the recommendation page, focus on the video with >10000 shares, because the share has a high weighting on the impact of the play volume. Analyze whether it is for music reasons or video content reasons, and feel that it can be imitated and directly collected into the material library.
Look at the reason for the video explosion whether BGM accounted for the main reason, more than a few to see whether the same BGM sound video share forwarding rate is also generally very high, if so, congratulations on finding a music material with explosive potential, imitate the first few video shoot up.

Through the above methods, you can build out your own library of explosive material, take videos from it to improve the probability of video explosion.

9.1.2 Create a high trust account

During the numbering period, messages may appear in the comments saying that they don't know if they are scammers, if the goods can be delivered and other questionable voices. So, creating an account that looks trustworthy will also help a lot with conversions, and the further the account goes the more conversions will improve.

At least the following points seem to be helpful so far

The content is continuous and adheres to daily changes.
It is best to have a real person's voice so that one can feel the person behind it.
Uniform account style and uniform video cover style. Instead of a patchwork feel.
In the videos, the comments are often interactive with users.
Maintain the comment section in a timely manner, and delete comments that lead to advertising in a timely manner.

9.1.3 Finding a benchmark account

Find the core of the benchmark account: I, at this stage, can do it or even beat it.

Me: That is, my current position, looking for the benchmark account must be the same as my position, or similar.

Current stage: Combine your existing resources, your current strengths and weaknesses, and get to the stage where I am a state and level.

Can do or even beat: If I use all the things I have now, can I catch up or even surpass this benchmark account, if I can, then this is your benchmark account, if not, then it is not.

9.2 Second Creation Video

The creation of original videos has a certain threshold and requires more investment. Therefore, it is also a good choice to make videos through secondary creation. The logic of secondary creation videos is similar to the original, but the focus of secondary creation is on the collection and accumulation of video materials.

9.2.1 Methods of collecting videos

Find the same video that exploded
Find newly released videos
Find videos by product

Find the same video that exploded

That is, Taobao women's clothing store often said to follow the paragraph, applicable to any kind of account type. For example, before doing the pet category account, in the release of nueD, selling misery class video is easy to increase the powder, then more to the direction of this theme to send video.

Compared to other types of accounts, the good thing number is better to find the same model. Because the video is the display of goods, there is a concrete name of the goods, fast shake direct search, minutes to search out a large number of videos pushing this commodity.

Find newly released videos

The kind of method above may result in reuse of footage, so you must also find new videos.

Shake more attention to some good thing number, more brush the number; then the system will automatically recommend the video released in the last 1-2 days, usually dinner, bedtime spare time brush a brush, and then according to the amount of likes, comments, selected to the appropriate video. Because it is the latest video, so greatly avoid reuse of material.

Find videos by product

Before to the essence of the good thing number or sell goods, goods sold well, the video is certainly not bad. Then, you can go directly to see which product sold well recently, and then go to the corresponding video on the line.

For example, third-party software like Feigua can check this data.

Batch Download Video

Will update the tool links in Chapter 11, Tools

9.3 Handling de-weighting (matrix)

I

9.4 Points to note for short videos

When you are not using TikTok, you have to back out of the background.
ip as much as possible, every time before going in to open whoer.net (there is no way to change the IP can only be in this country, not a moment in the United States, a moment in Spain, a moment in the United Kingdom.)
Check if there is any problem with the network and test if the artifact degree is at 100.
Do not open TikTok if there is no network or if the degree of disguise is low, make sure there is no problem before opening TikTok

9.4.1 Introduction

For example, for a pet account, the main page must say, "please follow if you like puppy", which means, "please follow me if you like dogs. " so that other people can follow you.

9.5 How to choose background music

Music is a very important part of a video, choose a music that can be relevant to the video content card point, can definitely enhance the explosive nature of 30%.

9.5.1 Do not blindly use the music of Racer Jitterbug

Even if the music card point, but in the shake very hot music, TikTok foreigners can be the first time to hear ah, naturally can not resonate. And after using the platform hotter music, there is traffic from the music over, directly on TikTok most people have used the music can.

9.5.2 Find the music of the jamming point according to the video content

Pet number is light and gentle music, but like the goodies video, to show the characteristics of the goods, the pace are faster. Usually more brush more collection.

There is also the fact that many goodies videos are with a twist of rhythm. The first 3s is to wake up the pain point, after the display of goods selling point. For example, the first 3s said, usually sweeping the floor, hair always stick to the broom. After the launch of the broom with a comb, easy to handle the sweeping problem. This kind of music with a twist, there are also many of them.

Generally commonly used music may be just a dozen, build up their own music library, in the subsequent process of sending video, the speed will be much faster.

9.5.3 Selecting recent hot music based on data

Music can also be out of date and has to keep up with the hotter music on the platform at the time. This can be seen from the data analysis piece, the fans recently like the 3 music. If appropriate, you can directly use it.

9.6 How to choose copywriting

Video copywriting is the part that plays an explanatory role based on the video content, and even some videos can only be understood by users if they are accompanied by copywriting. At the same time, some guiding copy also plays a vital role in improving the rate of orders.

At the same time, the copy is also the finishing touch to the video, which can be used to strengthen the guide, control the flow and so on.

9.6.1 Title guide text

just get it on my profile website
link in my bio Get it on my homepage
how to xxxxx (write results here, e.g. lose weight, become beautiful)?
try this one! in my bio become xxxxx (here write the result, such as lose weight, become beautiful) only$xx.

9.6.2 Video guide text

enter my profile click my link find the goods order in my bio (add arrow pointing to your avatar)
click my homepage link (add arrow to point to your avatar)

X. Live Streaming

People, Goods, Yard

10.1 Discourse and anchor

Keynote: Always stand in the audience's shoes

Giving the audience a sense of involvement
Make the audience feel valued
Make the audience feel that everything in the live room is for the benefit of the audience

10.1.1 Live talk and techniques

Welcome Message

Every minute is an opener - emphasize key messages

1、Welcome the entering audience displayed on the big screen

hi jennie, welcome, how are you?
hi vivian, where are you from?
hi eric, welcome my new friends! don't forget follow me so that you can find me again!
Welcome tony! Anything you like just tell me and i show you close up.

2、Regularity of words - welcome newcomers (let the welcome words become muscle memory)

Welcome to my livestream, bargain today!
hi new friends, 60% off today, very good price!
hi my dear new friends, how are you guys?
oh, many new friends is coming, follow me get more freebie guys!
new friends! don't forget to follow me so that you can find me again!
welcome new guys! anything you like just tell me and i show you close up

Interactive talk

Purpose of interaction

Allowing live streams to generate more valid interaction data and increase stays at the Tik Tok algorithm level;
Creating a more lively ambient field at the live room level during audience interaction;

The 6 major indicators that affect the interaction data: comments, attention, likes, shares, transactions, and brushing gifts

Interactive Tips - Comments

Asking questions to guide comments
Read comments & reply to comments
Biased comment interaction

Asking questions to guide comments

where you guys from? i really wanna know it, its amazing to know you guys from all over the world and get together in my live room. so tell me please.
what time in your place guys,my time here is 3pm ,tell me yours
What else style you guys like ,tell me,l will take all comments here into consideration.

Read comments & reply to comments

Read the user's name clearly + comments
Prompting another comment
Generate comments from other people
Biased comment interaction

Ask the desired population directly

anyone from UK? let me know please
more gifts from UK friends!
what time in uk now?
which state you from?
had dinner?
How do you spend your weekends?

Reply to low expectation area comments

Sorry, shop cart is not available for ID.
sorry sara from philippine,3.99 is only for UK now.

Interaction skills-attention

Gesture + talk guide

follow me and ship today for you (added value)
follow me and more gifts for you (added value)
follow me guys , no follow, can't find me again!
my boss asked me get 500 new friends today, could you guys help me to achieve it?

Interaction Skills - Likes

Like is not the same as comment and follow. Like is a very low threshold for the user, he just needs to click on the screen.

Likes to 50K play games \ send a big gift
give me 50k likes then lets play a game , earphone as the prize!

Seeking praise (words and gestures)
I want 100k likes, could you guys help me to get it ?
more likes so that more viewers ,help me please
more likes so that i can keep offering the best price for you guys
don't forget tapping screen and send me likes!

Interactive skills - sharing

Share to get an extra small gift

share my livestream and more gift for you
share my livestream and ship for you by tyoday!

Interaction Skills - Closing

Words + gestures to guide the shopping cart at the bottom left of the screen to place an order

Go to my yellow cart to check the first link.
yellow cart,left corner,you can see all my products there.

Demonstrate the order process with another upper phone

forced order

only 10 pcs left today guys! Hurry up! the best price only today!

Assistant broadcast coordination

How many left?
Only 30pcs!
A lot of new friends today!
no, almost out of stock,only 30 left!
ok,ok,hurry up my friends! go to the yellow cart,find the 1 st link! so good price and quality!

Interaction skills-brush gifts

Not selling goods live room focus on the direction of guidance

Some users brush gifts to fully express their gratitude

Thank you lily,thank you for your roses,love you love you.
wow lily give me gift! so nice of you lily!
thank you for the gift lily! so generous and kind of you! l love you guys so much!

Sales Talking Points

The core of selling anchors is selling

Can not forget that the core is sales, such as 30pic, it is impossible to 30 are given to her to pick, so that other users take a look, to pick 20 minutes, waiting too long, do not buy. So the anchor must grasp the rhythm.

Marketing Activities-Games

Purpose: To increase the interaction rate, thus gaining more viewers and conversion opportunities.

Requirements: easy to understand the rules of the game, able to quickly introduce clear, attractive prizes (can not buy)

Game flow:

Introduce the rules of the game
Triggering interactive screen swipes
Countdown
Suspenseful reveal
Atmospheric congratulations to the winners
Through the interactive game let live people become more time, this time to start the conversion, such as our bottom right corner shopping cart, 40% off ah, will have a giveaway ah and so on.

10.1.2 Grasp the rhythm of the live room

When there are fewer spectators and less interaction

Capture individual users to continuously generate interaction and lengthen their length of stay in the live room.

When the field view is high and the interaction is many

When there are many users online at the same time and the number of comments is high, the anchor is easily flustered and easily carried away by the rhythm of the audience.

10.1.3 Competencies to be possessed by the anchor

Basic competencies for anchors

Fluent in spoken language

Dare to sell/perform

An anchor is essentially a salesperson, so he or she needs to have a sales ability. Not everyone who speaks English fluently has the ability to sell. When interviewing an anchor, it's not just about knowing English, it's also about testing other aspects of his ability.

The key elements needed for a good anchor

Rhythm, with a sense of rhythm to control the big picture, not easy to be carried away by the audience, 10 people online can also broadcast the effect of 1000 people, no one will not be embarrassed, not affected by the rhythm of the field view.
Infectious, able to think from the audience's point of view, with the ability to empathize and infect the audience to be able to follow their own rhythm.
Performative, imaginative, and unafraid to express emotions performatively.
Ability to learn, ability to continuously learn, ability to constantly update learning skills and fundamentals, strong learning ability

10.2 Common Live Streaming Cases

10.2.1 No show live room

Case 1 Account: miniature_j_world
Category：Toys
Commodities: minitoy, dolls
Format: Mixed Gift Pack
Highlights: blind box properties, customizable, diverse styles, fast update, full scenes, warm tones

The customer's information is displayed directly in the live room, so there will be a very strong interaction with the customer, the customer will feel that what they see is what they get, and even the anchor can also interact with the audience, so that the user to choose his order inside the goods.

Case 2 Account number: silentmanth

Category：Toys
Product: Educational toys
Format: Single product display
Highlights: 1. Attractive stay 2. Interactive

The field view is very high, this thing is not difficult, research half an hour an hour can also research to understand, anyway, the set is so much. But as the anchor must look a little dumb, to give the audience a sense of participation.

Case 3 Account: crystal_nymph
Category: Jewelry
Commodity: crystal stone
Format: Mixed Gift Pack
Highlights: 1, hunting psychology "polishing and polishing" 2, cycle cycle 3, blind box properties 4, decompression properties

The cycle, every second of every moment there is actually an audience coming in the live room will be in the audience. The cycle of the live room is 3 minutes, 5 minutes must have a cycle, so that the new viewers know what he is doing. But like this one, he has a cycle, every second is a cycle, his cycle has been compressed to the shortest. That's when any viewer who comes in at any time knows what you're doing.

Case 4 Account Number: ohjellies

Category: Stationery
Product: Floating pen
Form: Single product sales
Highlights: 1, custom interaction 2, hunting properties 3, warm tones
First of all, there is a customization of this scene in it. The second is that the floating pen actually has a certain curiosity property in it, the audience will wonder why this thing can float. This is the attribute of curiosity. The third point is that the overall tone is also relatively warm, whether from the lighting or from the scene layout is more appropriate.

Case 5 Account Number: cc.creamcase
Category：Toys
Product: Customized phone cases
Form: Single product sales
Highlights: 1, novel products 2, unique 3, IP attributes 4, full of scenes 5, warm tones
The overall display of this live room is completely in the form of a point menu, what the audience wants to see is directly in this comment section to say. Then the anchor picks it up and shows it.

10.2.2 Real Exit Live Room

Case 1 Account number: wigyouwant
Category: Clothing accessories
Commodity: Wigs
Form: Single product sales
Highlights: 1, product quality 2, discourse, compact rhythm 3, anchor good sense of camera, strong presentation 4, commodity price point appropriate 5, row product pull up positioning
They are trying to avoid the risk of off-site diversion violations. Just print out a very large piece of paper directly. Tell everyone there are two arrows here.
The first link is usually the main one. The first link is generally the main push, this link is generally not too expensive, the second third or even fourth can become you this raise stretch your brand positioning of such products, directly raise its this price a little, so that the audience feel that this one sells things actually not cheap, but there are so many welfare models. * Price anchoring

Case 2 Account Number: ludyluck258
Category：Household daily use
Product: Jianjian
Form: Portfolio sales
Highlights: 1, scene, goods, anchor dress fit 2, blind box attributes 3, anchor and model separation
The anchor throws the ping pong ball, the ping pong ball falls into which cup, even if it is a commodity for the audience, this actually has the property of a blind box. The audience also does not know what they will get, there will be a sense of expectation. Then the scene is built, you will find the whole scene including its background and this Jianjian is very suitable. The trinity of people, goods and the field, people, goods and the field have achieved unity.
Each time after throwing the ping pong ball, a person will pick up the teacup next to it. Then the teacups are not directly loaded to the audience into the bag, the anchor will also give an introduction and explanation to each teacup. What is the story of this teacup? And so on.

The official fly book for each category will have the operations manager to organize a lot of cases and information, you must remember to read. It is much more useful than the outside cut leeks.

XI. Website and tools

11.1 Commonly used websites

11.1.1 Navigation page

AMZ123-Cross-border e-commerce portal to the sea
TK Logistics Department

11.1.2 Third-party data platforms

Tabcut Special View
Ticker Dog
Tichoo
Fastdata

11.1.3 Virtual transactions

yxcs888.co (wholesale mailboxes)
Special lazy store (buy US ID)

11.1.4 Other

Web site for detecting the degree of camouflage1 http://www.ipip.net
Website for detecting the degree of falsification2 whoer.net

11.2 Practical tools

11.2.1 Fingerprint Browser

Fingerprint browser can also be called anti-association browser, anti-fingerprint browser, the purpose of which is to prevent browsers from collecting those user information, through pure IP, cookies isolation, browser fingerprint confusion or disguise and other technologies. The anti is the user's cookies, IP address, client (browser) fingerprint to prevent websites from identifying our identity information.

Just like fingerprints on our hands, fingerprints have individual recognition and can quickly help us identify individuals, and browser fingerprints do the same thing, obtaining information that is recognizable to the browser.

For cross-border independent site merchants, browser fingerprinting is a very important thing to pay attention to, because cross-border e-commerce users often use multiple accounts when operating their stores, or log in to multiple PayPal payment accounts, and the platform detects that multiple accounts have been logged in on the same computer, then these accounts will be determined to be associated, and blocking is inevitable.

Purple Bird Browser
Hubstudio Fingerprint Viewer
Gologin Fingerprint Viewer
Owl Browser

11.2.2 Video Download

Humming Cat Downloader (de-watermarked download multi-platform)
Downie 4 (available only for Macs)

11.2.3 Others

Because there are more websites and tools, there may be other additions to follow, you can chat with me privately or reply in public: TK Tools, I have summarized into an online form.

Follow-up

Even though it's almost 20,000 words long, there's still a lot left to say. Those who can read this are friends who are determined to enter TikTok, and this article only outlines the framework, and many things need to be walked through by people themselves to know. The rules and policies of TK are always in flux. In the specific implementation process will encounter many situations not mentioned above will also see the emergence of new opportunities.

For example, before the beauty track is very hot a shovel broadcast mode, almost do beauty many people are doing, but the official suddenly out of the rules, need to report white to do shovel broadcast in the British area, now all will be judged by the system as DB and thus live violation, report white also useless.

So the official rules are always changing, but the underlying logic is the same, it's all about traffic and enabling conversion.

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